• Make a contribution
  • Get the Print Edition
  • Sign up for our daily newsletter
Monday, August 31, 2026
  • Login
Reading Today Online
  • HOME
  • YOUR AREA
    • All
    • Caversham
    • Central Reading
    • East Reading
    • Katesgrove
    • Reading
    • Southcote & Coley
    • Tilehurst & Norcot
    • Whitley

    Police facial recognition catches wanted people at Reading Festival

    In pictures: Dave headlines Reading Festival with star-studded set

    In pictures: Dave headlines Reading Festival with star-studded set

    Residents urged to make flood preparations as summer heatwaves give way to autumn rain

    Popular Reading pub reopens after two-month closure with new landlord and big plans

    Reading Festival Sunday preview: Florence + The Machine and Chase & Status lead huge final day

    Popular Reading takeaway launches anniversary offer

    In pictures: Charli XCX headlines Reading Festival

    In pictures: Charli XCX headlines Reading Festival

    Reading Festival stabbing rumours dismissed by police

    Reading Borough Council working to minimise disruption after waste collection vehicles suffer faults

  • COMMUNITY
  • CRIME
  • READING FC
  • SPORT
    • All
    • Basketball
    • Football
    • Rugby

    Reading FC warns supporters of ‘significant’ M4 disruption for Notts County fixture

    Reading FC progress in EFL Cup as debutant impresses

    ‘He’s earned this opportunity’: Reading FC confirm signing of central defender

    Reading FC beat rivals to sign two teenage prospects

    Former Reading FC twins closing in on move to Premier League club

    Reading FC transfer fee for George Earthy from West Ham United reportedly revealed

    Former Reading FC star could be set for big money Premier League move

    Berkshire CCC suffer first Championship defeat in four years

    Reading FC could play against familiar face in first away test of League One campaign at AFC Wimbledon

  • ENTERTAINMENT
    • ARTS
    • READING FESTIVAL
    • READING PRIDE
    • WOKINGHAM FESTIVAL
  • READING FESTIVAL
  • BUSINESS
  • MORE…
    • ADVERTISE
    • CONTACT US
No Result
View All Result
Reading Today Online
No Result
View All Result
Home Business

Dragon’s Den star Theo Paphitis shines a light on Binfield-based business My Anxious Dog

Phil Creighton by Phil Creighton
Monday, March 6, 2023 6:01 am
in Business
A A
Sarah Jones, owner of My Anxious Dog, with Dragon's Den star Theo Paphitis

Sarah Jones, owner of My Anxious Dog, with Dragon's Den star Theo Paphitis

Share on FacebookShare on Twitter

A SMALL business owner who helps people who have anxious pets has been given a boost thanks to a dragon.

Every weekend, Theo Paphitis picks six businesses to give a boost on social media as part of his Small Business Sunday initiative.

Last month, he picked Binfield-based My Anxious Dog. The etailer offers a range of yellow space awareness products so people can see at a glance they should give a much-loved pet distance.

Mr Paphitis, who used to be a panel member on Dragon’s Den, shared a post from the firm on Twitter and, as a result,www.myanxiousdog.co.uk attracted more followers and extra orders for the products, which are all designed by its owner Sarah Jones.

As a winner, the business is also profiled on the #SBS website that is exclusive to all Small Business Sunday winners.

“Running your own business is incredibly rewarding but when you are working on your own it can be hard work,” said Ms Jones.

Related posts

Police facial recognition catches wanted people at Reading Festival

In pictures: Dave headlines Reading Festival with star-studded set

Residents urged to make flood preparations as summer heatwaves give way to autumn rain

Popular Reading pub reopens after two-month closure with new landlord and big plans

“It is great to have support from Theo to help raise the brand profile for our #dogsinyellow. Theo has recognised my hard work and helped spread the word about our campaign.”

And Mr Paphitis is pleased to play a small part in help entrepreneurs to grow their businesses through the scheme.

“We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK,” he said.

“My vision is that everyone who has ever won an #SBS retweet from me become part of a friendly club; like-minded individuals who can share successes and learnings.”

Keep up to date by signing up for our daily newsletter

We don’t spam we only send our newsletter to people who have requested it.

Check your inbox or spam folder to confirm your subscription.

Previous Post

Guided Tour of the Minster

Next Post

Course running in Reading this month aims to help people going through divorce or relationship breakdown

FOLLOW US

POPULAR STORIES

  • Reading Festival announces huge surprise act just days before gates open

    0 shares
    Share 0 Tweet 0
  • Reading FC transfer clue as free agent spotted in players’ box to watch the Royals in EFL Trophy match

    0 shares
    Share 0 Tweet 0
  • Reading FC agree deal to sign young midfielder from West Ham

    0 shares
    Share 0 Tweet 0
  • Reading FC striker to miss several months after suffering significant injury

    0 shares
    Share 0 Tweet 0
  • Once tipped for the top at Reading FC – whatever happened to Ovie Ejaria?

    0 shares
    Share 0 Tweet 0

RDG.Today – which is a Social Enterprise – provides Reading Borough with free, independent news coverage.

If you are able, please support our work

Click Here to Support RDG.Today

ABOUT US

Reading Today is dedicated to providing news online across the whole of the Borough of Reading. It is a Social Enterprise, existing to support the various communities in Reading Borough.

CONTACT US

news@wokinghampaper.co.uk

Reading Today Logo

Keep up to date with our daily newsletter

We don’t spam we only send our newsletter to people that have subscribed

Check your inbox or spam folder to confirm your subscription.

The Wokingham Paper Ltd publications are regulated by IPSO – the Independent Press Standards Organisation.
If you have a complaint about a  The Wokingham Paper Ltd  publication in print or online, you should, in the first instance, contact the publication concerned, email: editor@wokingham.today, or telephone: 0118 327 2662. If it is not resolved to your satisfaction, you should contact IPSO by telephone: 0300 123 2220, or visit its website: www.ipso.co.uk. Members of the public are welcome to contact IPSO at any time if they are not sure how to proceed, or need advice on how to frame a complaint.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • HOME
  • MY AREA
    • Central Reading
    • East Reading
    • Bracknell
    • Calcot
    • Caversham
    • Crowthorne
    • Earley
  • CRIME
  • COMMUNITY
  • SPORT
    • Reading FC
    • Football
    • Rugby
    • Basketball
  • ENTERTAINMENT
    • ARTS
    • READING PRIDE
    • WOKINGHAM FESTIVAL
  • READING FESTIVAL
  • OBITUARIES
  • BUSINESS
  • ADVERTISE
  • CONTACT US
  • SUPPORT US
  • SIGN UP FOR OUR NEWSLETTER
  • WHERE TO GET THE PRINT EDITION

© 2021 - The Wokingham Paper Ltd - All Right Reserved.