A BRACKNELL-based firm is launching a Hygiene Bank to help people in the area who are struggling with the rising cost of living.
Aviation services group Air Partner is expanding its scheme which it piloted in Doncaster to collect donations of goods at its Gatwick and Bracknell offices.
The firm says more than 14 million in the UK live in poverty – equivalent to one fifth of the population – and they are more likely to cut back on toiletries before they’ll consider approach a food bank for help.
The partnership is with The Hygiene Bank, a grassroots charity that aims to alleviate hygiene poverty by providing access to personal care and cleaning essentials to those who are otherwise unable to afford such items.
It will distribute Air Partner’s donations to schools, food banks, and vulnerable community groups to reach the homeless, struggling families, people fleeing domestic violence, and refugees from all over the world, among others.
Items include toothpaste, shampoo, deodorant, toilet rolls, nappies, and sanitary products.
Serena Van Der Meulen, joint coordinator for The Hygiene Bank’s Doncaster branch, said: “While we rely on a steady stream of public donations, organised collections and drives by companies like Air Partner make a noticeable impact on our supply, meaning we can help as many people as possible, as quickly as possible.
“We’re delighted that Air Partner has extended its support to Bracknell and Gatwick, ensuring more people can access essential items that many of us take for granted.”
Air Partner said that hygiene products are a ‘gap’ item, meaning they are not as commonly donated to food banks and other such suppliers as other items despite their importance.
The Hygiene Bank, with the support of organisations like Air Partner, aims to help fill this gap by collecting personal care and hygiene essentials for distribution to those that need it most.
Greg Charman, ESG Manager at Air Partner, said: “We are proud to support The Hygiene Bank and the incredible work they do for people across the UK.
“Nobody should have to forego basic hygiene to make ends meet.
“The drive at our office in Doncaster was hugely successful, and we are committed to making a difference to the local communities in Gatwick and Bracknell.”
