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Home Featured

‘We’ve been here before’: Sell Before We Dai expresses cautious optimism over Reading FC takeover announcement

Andy Preston by Andy Preston
Monday, February 24, 2025 6:08 pm
in Featured, Reading FC, Sport
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Reading FC Sell Before We Dai

Reading FC Sell Before We Dai

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Pressure group Sell Before We Dai has expressed cautious optimism over the latest Reading FC takeover announcement.

The club confirmed in a statement on Monday afternoon that it is in exclusivity with an unnamed party and has committed a ‘letter of intent with a potential purchaser’.

They also said that the agreed sale includes the transfer of Mr Dai’s shareholding as well as the Select Car Leasing Stadium and Bearwood Park Training Facility.

Sell Before We Dai responded to this news on social media and said: “The optimist in us may see today’s announcement as positive and welcome news. The tone of the statement seems different to before and we all hope that a deal can be done soon.

“We’ve been here before with the Dais though. Until a sale is done, our campaign continues.”

The club has said that it expects that the deal can be concluded quickly due to the structure of the deal, stating: “The parties will now enter a period of exclusivity to complete final due diligence and legally complete the transaction.

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“Whilst timelines cannot be guaranteed, the structure of the deal should allow for a quick completion, which would be for the benefit of all concerned.”

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