Greetings card company Hallmark is taking the birthday card into the 21st century with its new personalised video greetings.
Available from branches of Morrisons, people can now create a card for keeps.
The sender records a heartfelt message – such as a simple Happy Birthday or a more elaborate celebration – that the recipient will be able to access via a QR code printed in the card.
All they have to do is scan it, and the video plays on the phone.
And the video can be downloaded and treasured forever, or shared with friends.
Hallmark says that this is an exciting new way to keep people connected, something that’s really important in the current pandemic.
Rachel Goodman, creative, product and marketing director at Hallmark UK&I, said: “We’re so excited to introduce this new way of connecting people – no matter where they are in the world – and encouraging them to share special moments through personalised videos.
“No matter what the occasion, whether it’s a birthday, new baby announcement or even just because, customers can now co-create the perfect card to connect with their loved ones through an immersive, digital and tangible way.
“This truly is a card for keeps that can be replayed again and again.”
The Hallmark Video Greetings Cards are available online at www.hallmarkcollections.co.uk or in Morrison’s stores.
