Tesco customers in Reading can choose to round up their shop to the nearest £1 at self-service tills to help support an in-store fundraising campaign for three leading health charities.
Since 2018, the partnership between Tesco and Cancer Research UK, the British Heart Foundation and Diabetes UK has raised more than £22 million to support life-saving research.
In addition to the funds being raised, the campaign aims to increase awareness across Reading about the importance of making sustainable lifestyle changes that can help people to lower the impact of cancer, heart and circulatory diseases, and diabetes.
The campaign, which runs until Sunday, March 5, will also provide Reading customers with information and advice to empower them to take small steps to help improve their health.
Oonagh Turnbull, head of health campaigns at Tesco, thanked Reading shoppers for their support, which will make a significant difference to many people’s lives.
She added: “There has never been a more critical time to raise funds for our health charity partners. Their work relies heavily on donations from the communities in which we operate, and the funds raised with help them to continue their awareness, prevention and research work.”
The campaign is part of the Health Charity Partnership between Tesco, Cancer Research UK, the British Heart Foundation and Diabetes UK. It is an ongoing initiative aimed at inspiring and supporting Tesco colleagues, customers and their families to make healthier food choices and live healthier lives.
On behalf of the Health Charity Partnership, Dr Charmaine Griffiths, Chief Executive of the British Heart Foundation said: “We are honoured to work with Tesco and the health charity partners this February to raise vital funds to reduce the impact of heart and circulatory disease, cancer, and diabetes.”
For further information, go to https://www.tescoplc.com/sustainability/taking-action/community/charity-partnerships/
