• Make a contribution
  • Get the Print Edition
  • Sign up for our daily newsletter
Saturday, July 4, 2026
  • Login
Reading Today Online
  • HOME
  • YOUR AREA
    • All
    • Caversham
    • Central Reading
    • East Reading
    • Katesgrove
    • Reading
    • Southcote & Coley
    • Tilehurst & Norcot
    • Whitley

    Police reveal how AI chatbot is changing the way the public reports crime

    How should the council be kerbing anti-social behaviour?

    Reading town centre assault: Man charged over knife incident

    RaW Sounds Today: Hawkwind, Queen of Between, shallowdaze

    Iconic Reading food vendor Tutu’s Ethiopian Table to close on 20th anniversary this year

    Council begins pavement improvement works across the borough using new cheaper, greener method

    Large police presence after Reading town centre assault leaves two in hospital

    Public screenings of Wimbledon coming to Reading from this week

    UK sees hottest June ever… and July heat is on its way

  • COMMUNITY
  • CRIME
  • READING FC
  • SPORT
    • All
    • Basketball
    • Football
    • Rugby

    Free Commonwealth Games-inspired sports weekend to be held in Reading

    Former EFL promotion-winning manager joins Reading FC as new assistant manager

    Reading FC sign forward with Premier League experience

    Local pubs can stay open until 5am for England’s World Cup clash with Mexico

    Public screenings of Wimbledon coming to Reading from this week

    Transfer fee revealed after Reading FC capture League One captain

    Forgotten Reading FC wonderkid set for England reunion on World Cup stage

    Reading FC tie down 15 academy stars with new contracts

    Reading FC make statement signing of captain from League One club

  • ENTERTAINMENT
    • ARTS
    • READING FESTIVAL
    • READING PRIDE
    • WOKINGHAM FESTIVAL
  • READING FESTIVAL
  • BUSINESS
  • MORE…
    • ADVERTISE
    • CONTACT US
No Result
View All Result
Reading Today Online
No Result
View All Result
Home Sport Football Reading FC

‘This may be the beginning of the end’: Sell Before We Dai responds to Reading FC takeover progress

Andy Preston by Andy Preston
Wednesday, March 27, 2024 8:00 am
in Reading FC, Sport
A A
Reading FC Sell Before We Dai

Reading FC Sell Before We Dai

Share on FacebookShare on Twitter

Reading FC pressure group Sell Before We Dai has responded after the club confirmed that it is in exclusive talks with a part over the takeover of the club.

After several months, it now appears that there is progress that will lead to Dai Yongge selling the club.

The club said in their statement that the potential deal includes both the Select Car Leasing Stadium and Bearwood Park training ground and the whole process could take up to two months to be completed.

Sell Before We Dai said: “Naturally we are delighted to see movement on the sale of the club, but as always with communications involving Mr Dai, this statement provides as many questions as answers.

“The most obvious elephant in the room is that the exclusivity partner has not been named. We respect that a deal is complicated as this one requires discretion, but when Mr Dai’s entire stewardship has been characterised by secret and shadowy behaviour, reserve the right to be uneasy at this lack of transparency.

“We implore the potential buyer to reach out to STAR and the wider fanbase as soon as possible to provide some reassurances.

Related posts

Former EFL promotion-winning manager joins Reading FC as new assistant manager

Reading FC sign forward with Premier League experience

Transfer fee revealed after Reading FC capture League One captain

Forgotten Reading FC wonderkid set for England reunion on World Cup stage

“We also need to stress that ‘exclusivity’ does not mean ‘done deal’ and as outlined in the statement, there is still some way to go before we can truly celebrate the end of the Dai regime.

“This may be the beginning of the end, but it is still just the beginning.

“However, though we are preaching caution, there is clear reason to be optimistic.

“It appears shortfalls and HMRC have been covered, but the most exciting part of the statement is that the deal includes the football club, the stadium and the training ground – all of the assets we believe should belong to, and be used by, Reading Football Club and nobody else. Our fans played a part in making this possible.

“The next two months will be riddled with speculation and we suspect there will be more twists and turns to come, but for now let’s enjoy this vital step towards a change in ownership and hope the next statement we write will be announcing the end of this campaign.”

Keep up to date by signing up for our daily newsletter

We don’t spam we only send our newsletter to people who have requested it.

Check your inbox or spam folder to confirm your subscription.

Tags: Reading FCreading fc takeoversell before we dai
Previous Post

Dogmouth strikes again: Howling at the Moon returns to the Rising Sun

Next Post

YMCA Reading appeals for help to offer rooms for young people hit by cost-of-living crisis

FOLLOW US

POPULAR STORIES

  • Veteran EFL boss emerges as contender for Reading FC role

    0 shares
    Share 0 Tweet 0
  • Forbidden Planet set to open Reading branch in September

    0 shares
    Share 0 Tweet 0
  • Reading FC owner unveils major stadium upgrades as club targets Championship return

    0 shares
    Share 0 Tweet 0
  • Reading FC miss out on defender as League One side swoops to sign ex-transfer target

    0 shares
    Share 0 Tweet 0
  • Reading Buses announces changes and updates from next month

    0 shares
    Share 0 Tweet 0

RDG.Today – which is a Social Enterprise – provides Reading Borough with free, independent news coverage.

If you are able, please support our work

Click Here to Support RDG.Today

ABOUT US

Reading Today is dedicated to providing news online across the whole of the Borough of Reading. It is a Social Enterprise, existing to support the various communities in Reading Borough.

CONTACT US

news@wokinghampaper.co.uk

Reading Today Logo

Keep up to date with our daily newsletter

We don’t spam we only send our newsletter to people that have subscribed

Check your inbox or spam folder to confirm your subscription.

The Wokingham Paper Ltd publications are regulated by IPSO – the Independent Press Standards Organisation.
If you have a complaint about a  The Wokingham Paper Ltd  publication in print or online, you should, in the first instance, contact the publication concerned, email: editor@wokingham.today, or telephone: 0118 327 2662. If it is not resolved to your satisfaction, you should contact IPSO by telephone: 0300 123 2220, or visit its website: www.ipso.co.uk. Members of the public are welcome to contact IPSO at any time if they are not sure how to proceed, or need advice on how to frame a complaint.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • HOME
  • MY AREA
    • Central Reading
    • East Reading
    • Bracknell
    • Calcot
    • Caversham
    • Crowthorne
    • Earley
  • CRIME
  • COMMUNITY
  • SPORT
    • Reading FC
    • Football
    • Rugby
    • Basketball
  • ENTERTAINMENT
    • ARTS
    • READING PRIDE
    • WOKINGHAM FESTIVAL
  • READING FESTIVAL
  • OBITUARIES
  • BUSINESS
  • ADVERTISE
  • CONTACT US
  • SUPPORT US
  • SIGN UP FOR OUR NEWSLETTER
  • WHERE TO GET THE PRINT EDITION

© 2021 - The Wokingham Paper Ltd - All Right Reserved.