READING BUSES has made a dynamic new appointment but don’t ask him to get behind the wheel – he can’t drive.
Tom Broadfoot, 34, has joined as the company’s new marketing and PR executive and brings with him 15 years’ experience of media content creation.
He’s worked at Henley Business School where he was its senior digital content executive.
But now he’s working for the firm that helps run Wokingham borough’s routes, which include the Lions, Leopards, Oranges and Claret services.
“I’m really excited to get to work at such a vibrant and forward-facing organisation,” he said.
“I’m looking forward to working closely with our community to make sure people have pride in the service we provide.
“I am learning that the bus business is a complex one, but I’d better get my head around it quickly as I can’t drive so they can’t exactly get me out behind the wheel of the purple 17 if I’m no good at this bit.”
Away from buses, Mr Broadfoot enjoys the theatre and kayaking, but not at the same time.
