NEW STATISTICS show tourists spend well over £1 billion in the country of Berkshire as World Tourism Day approaches.
Visitors to Berkshire spend an estimated £1.4 billion a year in the county, according to latest estimates by Visit England.
Nearly 18,000 people are employed across a variety of attractions, hotels, and leisure and culture destinations that support tourism in the region.
It comes as World Tourism Day is set to be marked on Sunday, September 27, during which people are being encourage to explore some of the things the county has to offer.
Created by the United Nations in 1980, World Tourism Day aims to raise awareness of the social, cultural, political and economic impact of tourism.
This year, the focus is the integration of AI and digital innovation to reimagine tourism experiences.
Among the highlights on offer here in Reading are the world-famous replica of the Bayeux Tapestry, nearby country and wildlife parks such as Wellington Country Parks and Beale Wildlife Park, local businesses such as the Siren Craft Brew Tap Yard, and outfoor experiences such as boat trips along the Thames.
The Royal Borough of Windsor & Maidenhead leads on tourism on behalf of the Berkshire Prosperity Board and run Visit Berkshire.
Councillor Simon Werner, Leader of the Royal Borough of Windsor & Maidenhead, says: “Tourism is a huge sector right across Berkshire which brings over £1 billion to the county and maybe doesn’t always get the recognition it deserves.
“We have such a huge amount to show to visitors to Berkshire, from historic Royal castles to fun-filled amusement parks, racecourses to world-famous festivals.
“We have over 120 businesses and organisations working with us to attract, welcome, service and manage visitors to Berkshire.
“The benefits are clear in the money being generated through tourism and the huge number of people employed.
“There is so much for residents to see and enjoy in Berkshire on World Tourism Day so why not try something new? It may surprise you.”
Iain Terry MVO, Chair of Visit Berkshire, says: “World Tourism Day is the perfect opportunity for us to celebrate not only Berkshire’s outstanding attractions and destinations, but also the thousands of people who work with us across our visitor economy and help create memorable experiences every day.
“From our Royal heritage and historic towns, to beautiful countryside, cultural venues and thriving hospitality sector, Berkshire offers an incredible range of experiences for both residents and visitors.
“Whether you’re discovering somewhere new or rediscovering a local favourite, World Tourism Day is the perfect time to explore Berkshire.”
