• Make a contribution
  • Get the Print Edition
  • Sign up for our daily newsletter
Saturday, April 18, 2026
  • Login
Reading Today Online
  • HOME
  • YOUR AREA
    • All
    • Caversham
    • Central Reading
    • East Reading
    • Katesgrove
    • Reading
    • Southcote & Coley
    • Tilehurst & Norcot
    • Whitley

    Police search for wanted man with links to Reading

    Forward-thinking Henley businesses get ready for climate change

    Reading FC clash sparks major police crackdown with dispersal zones and drones deployed

    RaW Sounds Today: The Paradox Twin, Purple Grace, shallowdaze

    All candidates announced for Reading Borough Council elections

    ‘The public is repulsed by trail hunting’: Bloodied foxes pile up outside Reading Station as charity calls for tougher hunting laws

    The Way Ministry Reading urgently seeks building for night shelter

    Council announces return of free monthly bike maintenance sessions with Dr Bike

    Olivier awards for Paddington Bear and Jessica Swale, honorary patron at Wokingham Theatre

  • COMMUNITY
  • CRIME
  • READING FC
  • SPORT
    • All
    • Basketball
    • Football
    • Rugby

    ‘Richardson will never give us attacking football’: Reading FC fans react to Couhig’s open letter

    Reading FC clash sparks major police crackdown with dispersal zones and drones deployed

    Reading FC: Leam Richardson faces pressure as developments expected at club

    ‘Progress takes time’: Couhig addresses fans in open letter as pressure grows on Reading FC boss Leam Richardson

    All-star snooker tournament set to be broadcast live from Reading this week

    ‘He’s surely lost the dressing room’: Reading FC fans ask for change as pressure mounts on Leam Richardson

    Former Reading FC winger nominated for Championship Player of the Season

    More than 170 pupils take part in Whitley rugby festival

    Former Reading School pupil to return in seven-marathon challenge for mental health

  • ENTERTAINMENT
    • ARTS
    • READING FESTIVAL
    • READING PRIDE
    • WOKINGHAM FESTIVAL
  • READING FESTIVAL
  • BUSINESS
  • MORE…
    • ADVERTISE
    • CONTACT US
No Result
View All Result
Reading Today Online
No Result
View All Result
Home Featured

Pioneering move from Reading’s Farmer Ed, as Honest Burgers switches to using British, regeneratively farmed beef

Phil Creighton by Phil Creighton
Monday, May 23, 2022 6:02 am
in Featured, Reading
A A
Share on FacebookShare on Twitter

A READING-based farmer has been helping shake up the supply chain, helping the climate emergency and British agriculture at the same time.

Three years in the making, Honest Burgers, which has a branch in Reading’s town centre, has announced it is switching to regenerative farming methods.

From this week, six of its restaurants have switched to serving beef from regenerative farms such as the one managed by Farmer Ed.

And by 2024, all of its sites will be taking part in the scheme, which aims to have the least amount of impact on the soil and environment as possible – mimicking what would occur in the wild, and restoring the land to full health and productivity.

Honest Burgers says it goes beyond sustainable farming, which just aims to maintain the level of already depleted land: regenerative farming is cumulatively restorative.

This means reducing the need for diesel-chugging machinery and artificial fertilisers, improving biodiversity and allowing cows to roam with their hooves gently disturbing the soil without intensive ploughing – a process known as mob grazing – which stores carbon.

Related posts

Outrage as patient is told ‘women bleed all the time’ at Royal Berkshire Hospital

Call made for domestic homicide review in Reading by mum who’s daughter died

Reading MPs celebrate £2 million upgrade for Hexagon Theatre

Fresh plan to replace long closed pub in Reading with flats and a shop

Honest Burgers is working directly with British regenerative farmers, which they say helps the firm to reconnect to the food supply chain; working to long-term, attainable goals and orders, securing incomes, and paying fairly for their beef.

By improving the soil’s fertility this move supports farmers’ efforts to build a more sustainable future in the industry.

Offering an accountable supply chain, means it can monitor regenerative processes at the farms and reduce its carbon footprint.

Around 70% of the cow is used to make Honest’s burger patties at its butchery, and the cuts reserved for premium steaks – which constitute approximately 20% of the cow – are then sold to partners Turner and George and The Ethical Butcher.

Honest is the first in the UK of this scale to rework its supply chain in this way.

The firm says it has aken three years to get to this point, and has been spearheaded by its co-found, Tom Barton, who worked with Grassroots Farming to source the farmers.

“We wanted to tackle our impact on the planet head on – for us that meant the elephant in the room, which is our beef,” he said.

“We’re buying the whole cow direct from our farmers which means we can influence how they farm and pay them a fair price.

Farmers are now an integral part of our team – as they always should have been.”

He added hat by improving the supply chain, and incentivising the right outputs it will be boost soil health, biodiversity and animal welfare.

“It’d be a lot easier to just offset our carbon and be ‘carbon neutral’ as a lot of businesses have done – and I understand why as this is a really challenging problem – but we don’t think that’s the answer, it just shifts the problem elsewhere and kicks the can down the road,” Mr Barton said.

“Industrialised farming, with its dependency on carbon-heavy machinery, pesticides and artificial fertilisers, is the issue.

“We’re changing every step of how our burgers get to your plate and it starts in the fields.

“I couldn’t be more proud that we’re taking this step, this is ‘field to plate’ in action, and this is only the beginning.”

The regenerative beef is available from Brixton, Peckham, Clapham, Oxford Circus, Soho, and Tooting branches at the momen with more to follow.

Keep up to date by signing up for our daily newsletter

We don’t spam we only send our newsletter to people who have requested it.

Check your inbox or spam folder to confirm your subscription.

Previous Post

Double delight as local bands take to Reading’s stages for a night of great music – RaW Sounds Today special report

Next Post

Make Henley Shine Gets Backing from Local Organisations & Town Council: 10-year arts project will light up Henley Bridge

FOLLOW US

POPULAR STORIES

  • ‘They were fantastic, we couldn’t get near them’: Neil Warnock reflects on Reading’s record-breaking ‘106’ season

    0 shares
    Share 0 Tweet 0
  • ‘We let him go for nothing and he’s now worth millions’: Former Reading FC striker proves his worth as clubs for summer signing

    0 shares
    Share 0 Tweet 0
  • Former Reading FC striker takes charge as manager at National League South side

    0 shares
    Share 0 Tweet 0
  • Reading Half Marathon 2026: Relive the Action in Our Picture Gallery

    0 shares
    Share 0 Tweet 0
  • Changes coming for Waitrose supermarket in Caversham

    0 shares
    Share 0 Tweet 0

RDG.Today – which is a Social Enterprise – provides Reading Borough with free, independent news coverage.

If you are able, please support our work

Click Here to Support RDG.Today

ABOUT US

Reading Today is dedicated to providing news online across the whole of the Borough of Reading. It is a Social Enterprise, existing to support the various communities in Reading Borough.

CONTACT US

news@wokinghampaper.co.uk

Reading Today Logo

Keep up to date with our daily newsletter

We don’t spam we only send our newsletter to people that have subscribed

Check your inbox or spam folder to confirm your subscription.

The Wokingham Paper Ltd publications are regulated by IPSO – the Independent Press Standards Organisation.
If you have a complaint about a  The Wokingham Paper Ltd  publication in print or online, you should, in the first instance, contact the publication concerned, email: editor@wokingham.today, or telephone: 0118 327 2662. If it is not resolved to your satisfaction, you should contact IPSO by telephone: 0300 123 2220, or visit its website: www.ipso.co.uk. Members of the public are welcome to contact IPSO at any time if they are not sure how to proceed, or need advice on how to frame a complaint.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • HOME
  • MY AREA
    • Central Reading
    • East Reading
    • Bracknell
    • Calcot
    • Caversham
    • Crowthorne
    • Earley
  • CRIME
  • COMMUNITY
  • SPORT
    • Reading FC
    • Football
    • Rugby
    • Basketball
  • ENTERTAINMENT
    • ARTS
    • READING PRIDE
    • WOKINGHAM FESTIVAL
  • READING FESTIVAL
  • OBITUARIES
  • BUSINESS
  • ADVERTISE
  • CONTACT US
  • SUPPORT US
  • SIGN UP FOR OUR NEWSLETTER
  • WHERE TO GET THE PRINT EDITION

© 2021 - The Wokingham Paper Ltd - All Right Reserved.