AS REVOLUTIONS go, it’s going pretty smoothly. Reading’s new all-day, all-bus ticket appears to be a hit with passengers.
Introduced earlier this month as a result of a £26.3 million grant from the government to Reading Borough Council, the ticket allows passengers to buy one ticket for unlimited travel on the simplyReading network area for just £3.50, or £3.40 if purchased on the app.
The tickets can be used on any bus, regardless of bus operator.
It is the first part of a two-year programme aimed at getting people out of their cars and on to public transport.
And it seems to be working, as passengers are hopping on services run by Reading Buses, Thames Valley Buses, Arriva and Thames Travel. Many buses have had the ‘Bus Full’ sign lit up again showing customers are returning to services in the wake of the covid pandemic.
Robert Williams, chief executive officer at Reading Buses, said: “The new Reading All-Bus day ticket is 20% cheaper for journeys within the Reading area.
“The introduction has gone very smoothly, and the discount has naturally been well received.
“It’s another great reason to give the bus a try.”
