AN INITIATIVE ‘transforming’ how young drivers learn to stay safe on the road is set to expand as it launches for a second year.
GoDrive, created through collaboration between road safety organisations and partners across the southeast, is now set to return after reaching more than 40,000 people in its first iteration.
It aims to reduce road accidents among young drivers by fostering safer driving attitudes and behaviour as part of a mission to provide support to young motorists in Thames Valley and beyond.
Designed to replace the long-standing Safe Drive Stay Alive initiative, GoDrive used behavioural science to create an engaging one-hour session, featuring a 50-minute film and four interactive tasks.
This growing regional adoption highlights GoDrive’s potential to become a go-to resource for young driver education across the UK.
The programme tackles key issues such as distraction, peer pressure, and risk-taking behaviours, equipping young people with the knowledge and confidence to make safer choices on the road.
Detective Chief Inspector Justin Thomas, of the Joint Operations Road Policing Unit said, “Reaching 40,000 young people in our first year shows the appetite for meaningful road safety education.
“We’re thrilled to see other areas embracing GoDrive and look forward to supporting even more young drivers in the year ahead.”
More information the GoDrive programme, including how to get involved, is available via: godrive.org.uk
