• Make a contribution
  • Get the Print Edition
  • Sign up for our daily newsletter
Saturday, August 22, 2026
  • Login
Reading Today Online
  • HOME
  • YOUR AREA
    • All
    • Caversham
    • Central Reading
    • East Reading
    • Katesgrove
    • Reading
    • Southcote & Coley
    • Tilehurst & Norcot
    • Whitley

    Reading Festival 2026 set times revealed – when every big act is on stage, including ‘Special Guest’ announcement

    Heavy traffic hits Wokingham Road as urgent water works take place

    RaW Sounds Today: Pixelstorm, Arthur Brown and the Crazy World of Arthur Brown, Ninteenth Hour

    GCSE Results 2026: Highdown School congratulates students on ‘best ever’ results

    GCSE results 2026: Success for Reading College and University Centre students

    GCSE results 2026: Hartland High School celebrates results improvement

    GCSE results 2026: Pangbourne College announces exceptional achievements

    GCSE results 2026: Leighton Park celebrates results with 56% of grades at 7-9

    GCSE results 2026: Thames Valley School commends hard work of students

  • COMMUNITY
  • CRIME
  • READING FC
  • SPORT
    • All
    • Basketball
    • Football
    • Rugby

    Reading FC could play against familiar face in first away test of League One campaign at AFC Wimbledon

    Rams director sees ‘positive stuff’ as team begins pre-season campaign with victory

    ‘Why didn’t we give him a chance?‘: West Ham fans react after Reading FC secure signing of young talent

    20 Years On: The Day Reading FC announced themselves in the English top flight

    Reading FC agree deal to sign young midfielder from West Ham

    ‘These people went the extra mile for the club’: STAR breaks silence on Reading FC redundancies

    Premiership Rugby could return to the Select Car Leasing Stadium with Reading FC owner in ‘serious discussions’

    Reading FC transfer clue as free agent spotted in players’ box to watch the Royals in EFL Trophy match

    Former Reading captain could face Royals just days after sealing new move

  • ENTERTAINMENT
    • ARTS
    • READING FESTIVAL
    • READING PRIDE
    • WOKINGHAM FESTIVAL
  • READING FESTIVAL
  • BUSINESS
  • MORE…
    • ADVERTISE
    • CONTACT US
No Result
View All Result
Reading Today Online
No Result
View All Result
Home Featured

From the chamber: The missing link

Phil Creighton by Phil Creighton
Friday, April 1, 2022 6:02 am
in Featured, Opinion, Reading
A A
cycle ride

People taking part in the Three Counties Cycle Ride

Share on FacebookShare on Twitter

Last week, the Council was told it has been successful in securing funding for a new cycle route on Bath Road.

The scheme will help to resolve a key ‘missing link’ in our town’s cycling infrastructure, running from Castle Street to Berkeley Avenue and then connecting with the existing scheme to the west of the railway bridge.

This builds on the success we have already had in securing funding for a segregated scheme on Shinfield Road, which will help to connect south Reading with the University and the Royal Berks. It’s also part of a shift towards thinking about active travel in a more joined-up and strategic way.

Taken collectively, our cycle schemes cover quite a long distance, but they obviously need to integrate with one another to deliver the most value.

Ultimately, this matters because we want to encourage out of their cars. I don’t mind if people prefer to walk, cycle, take the bus or catch the train, but we need to make each alternative as straightforward as possible.

That’s exactly why we’re investing in railway stations, installing more pedestrian crossings on roads, and working to deliver new cycle schemes.

Related posts

Reading Festival 2026 set times revealed – when every big act is on stage, including ‘Special Guest’ announcement

Heavy traffic hits Wokingham Road as urgent water works take place

Decision made on controversial 75-home Berkshire housing plan with nearly 200 objections

Police step up patrols in Tilehurst after anti-social behaviour reports

We’re also very lucky to have an excellent and award-winning bus company serving our town. Reading Buses has a strong ethos on delivering social value rather than shareholder dividend because it is owned by the Council, which is a rarity among modern operators.

Our bus network is (literally) the envy of towns and cities across the country and Reading was one of the few places to have year-on-year increases in bus usage pre-pandemic. Like most sectors, the buses have had a hard time during the pandemic.

I’m a very regular bus passenger (occasionally with the dog), and it’s been really nice to see so many people getting back on board during the past few months.

Getting out of the car has health benefits for individuals because all the alternatives involve at least some increase in physical activity. But the principal benefit is a collective one – improving our town’s air quality.

In time – when the national electricity supply can actually cope with the mass demand – electric vehicles might be part of the answer, but they are no silver bullet. Fundamentally, I don’t think we really want to swap petrol engines for electric motors and still get caught in congestion.

Instead, we need to move ourselves individually and collectively to a place where the car is not our default option. This isn’t some moral crusade for me, I just know it makes sense environmentally and economically to do so, and I also know that cars are not going to just disappear.

But I’m aware that we, as politicians, have to make the alternatives as easy as we possibly can and, wherever possible, ensure that they are better and faster than the car too.

So, a lot of work to do, but I am proud that we’re making strides already.

Cllr Jason Brock is the leader of Reading Borough Council and councillor for Southcote

Keep up to date by signing up for our daily newsletter

We don’t spam we only send our newsletter to people who have requested it.

Check your inbox or spam folder to confirm your subscription.

Previous Post

Volunteer Corner, as seen in Reading Today of March 30, 2022

Next Post

Barnsley v Reading preview: Royals face season defining relegation clash

FOLLOW US

POPULAR STORIES

  • Forward breaks silence after completing move away from Reading FC

    0 shares
    Share 0 Tweet 0
  • Reading FC star striker hit by more injury issues as manager comfirms latest setback

    0 shares
    Share 0 Tweet 0
  • Reading FC agree deal to sign young midfielder from West Ham

    0 shares
    Share 0 Tweet 0
  • Reading FC twins attract interest from clubs across Europe after impressive season

    0 shares
    Share 0 Tweet 0
  • Reading FC striker to miss several months after suffering significant injury

    0 shares
    Share 0 Tweet 0

RDG.Today – which is a Social Enterprise – provides Reading Borough with free, independent news coverage.

If you are able, please support our work

Click Here to Support RDG.Today

ABOUT US

Reading Today is dedicated to providing news online across the whole of the Borough of Reading. It is a Social Enterprise, existing to support the various communities in Reading Borough.

CONTACT US

news@wokinghampaper.co.uk

Reading Today Logo

Keep up to date with our daily newsletter

We don’t spam we only send our newsletter to people that have subscribed

Check your inbox or spam folder to confirm your subscription.

The Wokingham Paper Ltd publications are regulated by IPSO – the Independent Press Standards Organisation.
If you have a complaint about a  The Wokingham Paper Ltd  publication in print or online, you should, in the first instance, contact the publication concerned, email: editor@wokingham.today, or telephone: 0118 327 2662. If it is not resolved to your satisfaction, you should contact IPSO by telephone: 0300 123 2220, or visit its website: www.ipso.co.uk. Members of the public are welcome to contact IPSO at any time if they are not sure how to proceed, or need advice on how to frame a complaint.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • HOME
  • MY AREA
    • Central Reading
    • East Reading
    • Bracknell
    • Calcot
    • Caversham
    • Crowthorne
    • Earley
  • CRIME
  • COMMUNITY
  • SPORT
    • Reading FC
    • Football
    • Rugby
    • Basketball
  • ENTERTAINMENT
    • ARTS
    • READING PRIDE
    • WOKINGHAM FESTIVAL
  • READING FESTIVAL
  • OBITUARIES
  • BUSINESS
  • ADVERTISE
  • CONTACT US
  • SUPPORT US
  • SIGN UP FOR OUR NEWSLETTER
  • WHERE TO GET THE PRINT EDITION

© 2021 - The Wokingham Paper Ltd - All Right Reserved.