A plan to install a digital screen outside a fuel station in Caversham has been rejected over fears it could distract drivers and cyclists.
Advertising company Wildstone Estates had applied to install a tablet-style screen outside the Shell Londis fuel station in George Street, north of Reading Bridge.
The screen would have shown six advertising images per minute.
But the installation of the screen has been rejected by Reading Borough Council due to concerns about ‘visual amenity and public safety’.
Judging the application, planning officer Gary Miles wrote: “Officers consider that the proposed sighting of the illuminated advertising display sited at the entrance to the service station, adjacent to a busy A road, a bus stop,
parking, a bus route and cycle lanes, would be harmful in terms of highway safety.
“In addition, the proposals would result in harm to visual amenity.
“Overall, it is considered that the proposal at this site would harm the interests of visual amenity and be harmful to public safety.”
You can view the refused application by typing reference PL/25/0468 into the council’s planning portal.
The decision was made on Tuesday, May 20.
The site is called the Thames Valley service station.
A plan to create an EV charging zone at the site, which would have involved cutting down approximately 18 trees and knocking down a wall at the back of the site, was withdrawn in August 2023.
