A FAST FOOD venue in Reading town centre is offering a free lunch deal this week as it seeks to end ‘lame lunches’.
Running until Sunday, May 15, the Broad St Mall-based diner is giving away a Seasoned Beef or a Black Bean Crunchy Taco worth £1.29, for people visiting between noon and 2pm.
The company said that it wants to improve the nation’s lunchtimes by offering the Taco Swap deal.
And to celebrate the offer, it has launched a Taco Swap Internet Taco-ver, an extension on the Google Chrome store that allows users to prank friends and colleagues by swapping images on any website with tacos. The company says this Chrome extension can ‘hack their friend’s lunchtime decision making with some not-so-subtle subliminal messages’.
Those using it add it to Chrome, and then type taco anywhere on screen, on any website to see the results.
The Taco Swap Chrome extension will also detect lunchtime phrases such as ‘meal deal’ ‘sandwich’ or ‘salad’ and immediately swap images on screen.
Users are invited to share their most mischievous Taco Swap taco-overs on social media, using the tag #TacoSwap.
“Following the success of our first-ever global marketing campaign last May, we’re excited to build on this momentum with the hope of giving consumers another reason to consider Taco Bell as their mealtime go-to,” says Gino Casciani, General Manager for Taco Bell UK & Europe.
“In true Taco Bell fashion, our hope is that Taco Swap brings our customers in for a crunchy, crave-able taco when they’re looking to break free from the everyday.”
The Taco Swap Internet Taco-ver can be downloaded from the Google Chrome extension store.
And the free Crunchy Taco offer is available from all 95 Taco Bell UK restaurants until 2pm on Sunday, May 15, while stocks last.
Taco Bell says that no purchase necessary, and the offer is available for dine-in or take out, excluding delivery and click and collect.
