A digital advertising screen could still be installed at a fuel station in Caversham.
Earlier this year, advertising company Wildstone Estates applied to install a tablet-style screen outside the Shell Londis fuel station in George Street, north of Reading Bridge.
The facility is officially called The Thames Valley Service Station.
The screen would have been 2.4 metres high and 1.23 metres wide, and would have featured regularly rotating adverts.
However, its installation was rejected by Reading Borough Council’s planning department, over arguments that it would distract road users.
Gary Miles wrote: “The proposed sitting of the illuminated advertising display at the entrance to the service station, adjacent to a busy A road, a bus stop, parking, a bus route and cycle lanes, would be harmful in terms of highway safety.
“In addition, the proposals would result in harm to visual amenity.
“Overall, it is considered that the proposal at this site would harm the interests of visual amenity and be harmful to public safety.”
The plan was therefore rejected on May 20.
But the screen could still be installed after all, as Wildstone Estates has submitted an appeal against this decision to the government planning inspectorate.
You can view the application by typing reference PL/25/0468 into the council’s planning portal, and the appeal using APP/E0345/Z/25/3367583 on the planning inspectorate website.
A similar appeal against the refusal of a digital screen for the Shell Londis fuel station in Shinfield Road was won by Wildstone Estates in June.
