A READING town centre store has been given a £900,000 makeover – and gained a new specialist watch boutique sibling.
Diamond, jewellery and watch retailer Beaverbrooks, which has a branch in The Oracle, has reopened following the refurbishment, welcoming a TAG Heuer Boutique in the process.
This features a selection of the luxury Swiss watch brand’s launches and heritage pieces.
The jeweller itself has a dedicated diamond room, where experts can help customers wanting to choose engagement or wedding rings.
Diamonds include its own-brand range which includes Starlit, a 15-piece collection representing stars from the universe, as well as Beyond Brilliance, which was designed for the firm’s 100th anniversary.
And there are diamonds from the brands Royal Asscher, Hearts On Fire and, in a Reading-exclusive, Maple Leaf, and pieces from brands such as Gucci, Bremont, Raymond Weil, Longines, Tissot, BOSS, Garmin and Vivienne Westwood.
Anna Blackburn, managing director at Beaverbrooks, said: “We are thrilled to be expanding our long-running and incredibly valued partnership with TAG Heuer to open Reading’s first luxury boutique in the Oracle Shopping Centre, which is the perfect location and will complement our refurbished store.
“In addition to a new luxury watch experience, we are excited to give shoppers access to our diamond and bridal team expertise and the latest stunning ranges in our refitted store’s dedicated diamond room.
“We’re confident the new store will be popular with customers – both local and further afield – and look forward to continuing to provide outstanding levels of customer service, while showcasing our expertise and passion for luxury watches and fine jewellery.”
And the store manager, Christina Ohlen, said the team was excited to be part of the first TAG Heuer boutique in Reading.
“We look forward to continuing to demonstrate our expertise and providing the very best service to our customers. The new boutique will offer an elevated, luxury experience.”
The TAG Heuer Boutique will create four new jobs.
Rob Diver, TAG Heuer’s managing director for the UK and Ireland, said the company was delighted to be opening the specialist boutique.
“This new space will enable us to offer our customers a fully immersive in-store brand experience in the region, and is part of a continued exciting journey with Beaverbrooks as the fourth boutique to be opened in 2023,” he said.
For more details, log on to: www.beaverbrooks.co.uk
