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Home Sport Football Reading FC

‘This may be the beginning of the end’: Sell Before We Dai responds to Reading FC takeover progress

Andy Preston by Andy Preston
Wednesday, March 27, 2024 8:00 am
in Reading FC, Sport
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Reading FC Sell Before We Dai

Reading FC Sell Before We Dai

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Reading FC pressure group Sell Before We Dai has responded after the club confirmed that it is in exclusive talks with a part over the takeover of the club.

After several months, it now appears that there is progress that will lead to Dai Yongge selling the club.

The club said in their statement that the potential deal includes both the Select Car Leasing Stadium and Bearwood Park training ground and the whole process could take up to two months to be completed.

Sell Before We Dai said: “Naturally we are delighted to see movement on the sale of the club, but as always with communications involving Mr Dai, this statement provides as many questions as answers.

“The most obvious elephant in the room is that the exclusivity partner has not been named. We respect that a deal is complicated as this one requires discretion, but when Mr Dai’s entire stewardship has been characterised by secret and shadowy behaviour, reserve the right to be uneasy at this lack of transparency.

“We implore the potential buyer to reach out to STAR and the wider fanbase as soon as possible to provide some reassurances.

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“We also need to stress that ‘exclusivity’ does not mean ‘done deal’ and as outlined in the statement, there is still some way to go before we can truly celebrate the end of the Dai regime.

“This may be the beginning of the end, but it is still just the beginning.

“However, though we are preaching caution, there is clear reason to be optimistic.

“It appears shortfalls and HMRC have been covered, but the most exciting part of the statement is that the deal includes the football club, the stadium and the training ground – all of the assets we believe should belong to, and be used by, Reading Football Club and nobody else. Our fans played a part in making this possible.

“The next two months will be riddled with speculation and we suspect there will be more twists and turns to come, but for now let’s enjoy this vital step towards a change in ownership and hope the next statement we write will be announcing the end of this campaign.”

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