Nudea, a retailer of underwear and sleepwear created from natural and recycled materials, will be launching a pop-up shop in Reading next week.
The unit at John Lewis High is being created in partnership with the Great British Exchange.
It will be open from March 4 until March 10, 4th showcasing the brand’s latest collection of sleepwear, as well as the best sellers from across Nudea’s sustainable underwear and sleepwear collections.
The Nudea team will also be on hand everyday to provide advice as well as free bra fittings.
Priya Downes, Nudea’s CEO and founder, said: “We’re delighted to be able to come to John Lewis in Reading for our next pop up event.
“We recognise that our customers like to feel and touch products before purchase, so having a physical presence provides our customers with an option to try on.
“The Nudea team will be on hand at the pop up every day with any fitting or style advice.
“We will be showcasing our new collections, including Nudea Sleep, which is proving to be very popular with our fans online, so we’re excited for John Lewis’ shoppers to feel and try on the range in person.”
