READING town centre will come alight on Saturday, November 19, as 400,000 Christmas lights are switched on.
Residents can enjoy the moment at dusk, which will see the streets and Broad Street Christmas tree lit up and mark the start of the festive season.
There will be lots going on throughout the afternoon, including a bar, fayre to get visitors in the festive spirit and live Christmas music.
Nigel Horton-Baker, executive director of REDA, said: “However you Christmas, Reading is a place to celebrate the yuletide season. From the best Christmas shopping for miles around, to stylish Christmas lunch and party venues and a fabulous events programme.
“With 400,000 Christmas lights, three Christmas trees, yuletide fayre, lantern parades, festive music and all your favourite stores from big brands to the pick of our independent businesses, why wouldn’t you do Christmas in Reading?”
Visitors will be treated to a packed schedule of Christmas-themed events this winter.
From November 26, youngsters will be able to enjoy Santa’s Grotto at Broad Street Mall, with the Hexagon pantomime Jack and the Beanstalk opening on December 3.
The Small Business Christmas in Reading on December 3 and 4, will see local independent traders showcasing their produce, ranging from beers to board games, to shoppers in Market Place.
Gig in the Gardens takes place in Forbury Gardens on December 9, which will be followed by Reading Lantern Parade: Dance of the Fireflies the next day.
Residents can also enjoy Christmas Crazy Golf at the Oracle, Neverland Illuminova at Wellington Country Park and Reading Rep’s A Christmas Carol.