• Make a contribution
  • Get the Print Edition
  • Sign up for our daily newsletter
Friday, July 18, 2025
  • Login
Reading Today Online
  • HOME
  • YOUR AREA
    • All
    • Caversham
    • Central Reading
    • East Reading
    • Katesgrove
    • Reading
    • Southcote & Coley
    • Tilehurst & Norcot
    • Whitley

    Reading conference showcases waste and recycling best practice

    Fire Service taking applications for new cadets for new academic year

    Reading Festival 2025: Indie artists worth catching when the festival returns this summer

    Only The Poets herald a new era with free show in Reading

    Thames Hospice announces Katherine Horler OBE as new chair of the board of trustees

    South East ranks second best region for proximity to public toilets

    Sue Ryder Starlight Hike returns this October

    Sue Ryder Starlight Hike returns this October

    Masked men armed with weapons rob store in Reading

    Reading ranks 12th best in dropping carbon emissions after 57% reduction in nearly twenty years

  • COMMUNITY
  • READING FC
  • SPORT
    • All
    • Basketball
    • Football
    • Rugby

    Reading FC in advanced talks to sign Nottingham Forest winger Josh Bowler

    Reading FC will find it tough to replicate ‘sensational’ season according to EFL pundit

    ‘We have a special season upon us’: Reading FC fans enjoy open day at Bearwood Park

    Yakou Meite teases fans over possible Reading FC return with latest social media post

    Racing star Bobby extends his championship lead with another race win

    Trialists revealed, including Wales international, as potential signings feature in Reading FC pre-season friendly

    Former Reading FC favourite to sign for Championship team

    Reading FC forward given ultimatum over future at the club

    Former Reading FC striker Andy Carroll joins new club in England after leaving France

  • ENTERTAINMENT
    • ARTS
    • READING FESTIVAL
    • READING PRIDE
    • WOKINGHAM FESTIVAL
  • PRIDE OF READING
  • OBITUARIES
  • JOBS
  • ADVERTISE
  • CONTACT US
No Result
View All Result
Reading Today Online
No Result
View All Result
Home Business

Dragon’s Den star Theo Paphitis shines a light on Binfield-based business My Anxious Dog

Phil Creighton by Phil Creighton
Monday, March 6, 2023 6:01 am
in Business
A A
Sarah Jones, owner of My Anxious Dog, with Dragon's Den star Theo Paphitis

Sarah Jones, owner of My Anxious Dog, with Dragon's Den star Theo Paphitis

Share on FacebookShare on Twitter

A SMALL business owner who helps people who have anxious pets has been given a boost thanks to a dragon.

Every weekend, Theo Paphitis picks six businesses to give a boost on social media as part of his Small Business Sunday initiative.

Last month, he picked Binfield-based My Anxious Dog. The etailer offers a range of yellow space awareness products so people can see at a glance they should give a much-loved pet distance.

Mr Paphitis, who used to be a panel member on Dragon’s Den, shared a post from the firm on Twitter and, as a result,www.myanxiousdog.co.uk attracted more followers and extra orders for the products, which are all designed by its owner Sarah Jones.

As a winner, the business is also profiled on the #SBS website that is exclusive to all Small Business Sunday winners.

“Running your own business is incredibly rewarding but when you are working on your own it can be hard work,” said Ms Jones.

Related posts

Reading FC in advanced talks to sign Nottingham Forest winger Josh Bowler

Police and Crime Commissioner launches new education strategy

Lola Young no longer appearing at Reading Festival

Reading FC will find it tough to replicate ‘sensational’ season according to EFL pundit

“It is great to have support from Theo to help raise the brand profile for our #dogsinyellow. Theo has recognised my hard work and helped spread the word about our campaign.”

And Mr Paphitis is pleased to play a small part in help entrepreneurs to grow their businesses through the scheme.

“We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK,” he said.

“My vision is that everyone who has ever won an #SBS retweet from me become part of a friendly club; like-minded individuals who can share successes and learnings.”

Keep up to date by signing up for our daily newsletter

We don’t spam we only send our newsletter to people who have requested it.

Check your inbox or spam folder to confirm your subscription.

Previous Post

Guided Tour of the Minster

Next Post

Course running in Reading this month aims to help people going through divorce or relationship breakdown

FOLLOW US

POPULAR STORIES

  • 47-year-old woman arrested after two pedestrians die in road traffic collision in Caversham

    0 shares
    Share 0 Tweet 0
  • Former Reading FC striker Andy Carroll joins new club in England after leaving France

    0 shares
    Share 0 Tweet 0
  • Reading FC forward given ultimatum over future at the club

    0 shares
    Share 0 Tweet 0
  • Championship club close in on signing Reading FC defender Amadou Mbengue

    0 shares
    Share 0 Tweet 0
  • Masked men armed with weapons rob store in Reading

    0 shares
    Share 0 Tweet 0

RDG.Today – which is a Social Enterprise – provides Reading Borough with free, independent news coverage.

If you are able, please support our work

Click Here to Support RDG.Today

ABOUT US

Reading Today is dedicated to providing news online across the whole of the Borough of Reading. It is a Social Enterprise, existing to support the various communities in Reading Borough.

CONTACT US

news@wokinghampaper.co.uk

Reading Today Logo

Keep up to date with our daily newsletter

We don’t spam we only send our newsletter to people that have subscribed

Check your inbox or spam folder to confirm your subscription.

The Wokingham Paper Ltd publications are regulated by IPSO – the Independent Press Standards Organisation.
If you have a complaint about a  The Wokingham Paper Ltd  publication in print or online, you should, in the first instance, contact the publication concerned, email: editor@wokingham.today, or telephone: 0118 327 2662. If it is not resolved to your satisfaction, you should contact IPSO by telephone: 0300 123 2220, or visit its website: www.ipso.co.uk. Members of the public are welcome to contact IPSO at any time if they are not sure how to proceed, or need advice on how to frame a complaint.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • HOME
  • MY AREA
    • Central Reading
    • East Reading
    • Bracknell
    • Calcot
    • Caversham
    • Crowthorne
    • Earley
  • COMMUNITY
  • SPORT
    • Reading FC
    • Football
    • Rugby
    • Basketball
  • ENTERTAINMENT
    • ARTS
    • READING FESTIVAL
    • READING PRIDE
    • WOKINGHAM FESTIVAL
  • PRIDE OF READING
  • OBITUARIES
  • JOBS
  • ADVERTISE
  • CONTACT US
  • SUPPORT US
  • SIGN UP FOR OUR NEWSLETTER
  • WHERE TO GET THE PRINT EDITION

© 2021 - The Wokingham Paper Ltd - All Right Reserved.