MARS WRIGLEY has partnered with Reading Festival and is treating some lucky customers with festival experiences.
Consumers can win tickets to Reading Festival, as well as a number of other experiences at the event, set for the August Bank Holiday.
Shoppers can scan the QR code on the pack and enter the last four digits of the barcode for their chance to win.
The competition runs on packs of Strawberry, Apple, Blueberry, Cool Breeze, Peppermint, and Spearmint chewing gum.
Hannah Lee, senior brand manager at Wrigley’s Extra, said: “To further supercharge gum category growth and increase penetration with Gen Z, we have partnered with Reading Festival to offer shoppers the chance to win festival tickets and experiences,”
“Our research shows that when out-of-home and chewing gum, 42% of consumers are working, studying or emailing, followed by listening to a podcast or music (22%).”
“Up to 98% of Gen Z and students say music plays a great role in their overall happiness, and 70% say going to live music events is part of their mental wellness plan.”
She continued: “Extra gum is there for when consumers want to work hard and when they want to play hard – it’s all about balance.
“The legendary Reading Festival attracts an array of fans including those looking to relax post-exams, and what better way to follow all the months of revision, but with three days of the very best music? All for just the price of a packet of gum.”
Sam Fender and Foals will headline the festival on the Friday, The Killers and Lewis Capaldi on the Saturday, and Billie Eilish and Imagine Dragons on the Sunday.
Loyle Carner, Wet Leg, You Me At Six, Declan McKenna, Becky Hill, and Yung Lean will also be taking to the stage over the course of the weekend.
The Wringley’s Extra competition runs until Sunday, March 26.
