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Home Community

Sponsorship boost for football awards

Andrew Batt by Andrew Batt
Friday, April 18, 2025 8:01 am
in Community, Featured, Reading, Sport
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Nominees for the 2024 Berkshire Football Awards with Paul Watson. Pic: Neil Graham.

Nominees for the 2024 Berkshire Football Awards with Paul Watson. Pic: Neil Graham.

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TradeMark Windows has been revealed as title partner for the Berkshire Football Awards 2025.

The Woodley-based business has a long history of supporting grassroots sport in Berkshire, having been shirt sponsors at Maidenhead United and Wokingham & Emmbrook over the decades.

Confirming the partnership, Mark Ashwell, managing director of TradeMark Windows: “Our non-league football community is everything to me. Football in Berkshire is home.”

The awards are organised by Football in Berkshire, and editor Tom Canning described the partnership as “a positive reinforcement of this event we put on every year.”

This year will mark the fourth event at Double-Barrelled Brewery in Reading, with the decision to increase the size and scope of the annual awards paying off.

He said: ”“Post-covid, with the support of the local football community, we decided to ‘go big’ on the event and move it to a larger venue. The brewery is a favourite venue of mine, and their support has been invaluable.

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“Since we moved venue, we’ve sold it out every year, and we’ve increased the number of individual award sponsors.

“Now, with TradeMark taking on the title partnership, we are able to put on an even better event including an improved live stream.”

“The money we raise from events like this ensures the website’s continuation, but also means we are able to work on other initiatives like ‘Hitting The Road’ – which after visiting Reading YMCA in March, we want to do several times a season, as well as doing what we can to support clubs in other ways.

“In addition to TradeMark, we are grateful to our individual award sponsors: Rural Pie Co, Lens Digital, Fox Beerhouse (Caversham), STAR – Supporters Trust at Reading, Procision Football Academy, Serious Sport, Cap ‘N’ Chino, Calibra Tree Surgeons, Massage Movements and the Non League Heroes Podcast.

“It really is the feel-good football night of the year, and this means we’ll be able to share it with even more people.”

Nominations for the 2025 Berkshire Football Awards are open until midday on Monday, May 26, with more than 150 already received in the opening weeks.

With 18 categories to choose from, there’s something for every unsung hero in the Berkshire game.

As well as a brand new ‘Grounds Team of the Season’ award celebrating those men and women who get the pitch ready for action, there are categories for volunteers, players, managers, writers and content creators.

The two-month award nomination window culminates in the publication of the long list and short list at the end of May, along with tickets for the awards presentation night at Double-Barrelled Brewery on Wednesday, June 18.

The event will again be hosted by author and podcaster Paul Watson.

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