A READING supermarket is about to reopen following a makeover.
The new-look Aldi store in Vastern Court will welcome shoppers from 8am on Thursday, June 23, where they can discover what the firm says is a more customer-focused layout. This, they add, makes it easier to find products and discover new ranges.
It is part of Project Fresh, a £600 million investment in the company’s UK stores, and based on feedback from more than 50,000 customers. Aldi says the store has increased space dedicated to fresh British meat and fish, as well as its Lacura health and beauty range, award-winning beers, wines and spirits, Mamia babycare products, and an improved Food to Go section, offering salads, sandwiches and sushi.
Enhancements include moving bakery items to the final aisle, so they don’t get squashed in the shop, and new freezers that are easier to browse. There will also be clearer signage.
One constant is the middle aisles, where the company’s Specialbuys will be placed on Thursdays and Sundays.
The store employs 27 members of the local community, and the refurbishment will create additional jobs.
Store manager Benjamin Cope said: “The store is looking fantastic, and we can’t wait to welcome our loyal customers back so they can see it for themselves. We’re committed to making sure that the shopping experience each customer enjoys in our stores is on a par with the products and services they’re used to.”
