Reading FC will seek to enhance the matchday experience for fans as they begin a consultation with stadium infrastructure specialist, Landways.
The announcement comes as part of a number of changes made by new owner Rob Couhig, including a major improvement of the playing surface from next season.
The club says that they aim to offer optimum fan engagement experience with the intention of making the Select Car Leasing Stadium ‘one of the most technically advanced facilities in the country.’
Club chairman Rob Couhig said: “The experience of our supporters at the stadium on both matchdays and non-matchdays is one of my highest priorities, and I am delighted to bring Landways on board to help shape how we can make our home the best it possibly can be.
“Having worked with Landways in the past, I have seen first hand the expertise and insight they can bring to the table, and I am excited to see what we can do together.’
Chris Smedley, Chief Executive, Landways “We are delighted to have the opportunity to work again with Rob and his team on this new chapter at Reading FC. Delivering high-performance infrastructure and great technology systems is only part of the story — it’s about building trusted, long-term partnerships that create memorable experiences and long-term value. With Rob’s clear vision for the club, this is set to be an exciting journey.”