THREE branches of a major building society will be given a makeover as part of a rebrand.
Nationwide has refreshed its logo and colour scheme and renewed its commitment to keep existing branches open.
The firm, which closed its Caversham branch in April 2021 and Tilehurst branch last year, says all 605 branches will be refreshed to reflect its new look, while its Reading, Bracknell and Slough branches will also be updated.
Alongside branches, all payment cards and customer communications will be updated with the new brand as part of a commitment to offer A Good Way To Bank, based on offering leading service, value and fairness.
In June, Nationwide extended its Branch Promise, meaning it won’t leave any town or city in which it is based until at least 2026. And in May, it returned £340 million of profit to 3.4 million eligible members through the first Nationwide Fairer Share payment, with each receiving £100.
Research from Nationwide reveals 63% of people value their local branch, with face-to-face service the top reason.
Debbie Crosbie, Chief Executive of Nationwide Building Society, said: “Nationwide is the large-scale alternative to shareholder-owned banks. We offer a good way to bank for our customers through our national network of branches, better service, value and fairness. Our rebrand keeps us relevant for customers today and tomorrow.”
