A CAMPAIGN to make it easier to talk about death and grief has been launched with a new partnership.
The Co-op and Cruse Bereavement Support have teamed up after research revealed that at least four in 10 adults who have not experienced a bereavement admit to being unprepared in knowing how to help a bereaved friend or relative, with many not knowing what to say to those grieving.
The partnership aims to empower people in their local communities to provide everyday bereavement support to those who have experienced a bereavement.
Funded through the Co-op’s Community Partnership Fund, the campaign launches with a suite of bite-size resources featuring Cruse experts and people in the community.
Andy Langford, clinical director at Cruse Bereavement Support, said: “Our research clearly tells us that people don’t always know what to say to someone experiencing grief and feel in some cases it’s better to do nothing than risk causing upset.
“This exciting partnership with Co-op will not only help educate people in communities on the importance of good grief support, but will also offer practical ways to help people through some of the most painful times in their life.”
Freely available for anyone to access at Co-op’s online community centre Co-operate, www.co-op.co.uk/griefsupport the new resources will be shared with communities right across the UK.
