A gift company founded by the brother of the Princess of Wales, has applied to sell alcohol from its Reading base.
Boomf was launched by James Middleton and Andy Bell in 2013, and also operates from London. It has since been bought by investment company Galaev Grierson.
It sells personalised marshmallows, confectionery and gifts for events such as birthdays, weddings, Valentine’s Day and Christmas.
It also creates cards which ‘explode’ with confetti.
It has a warehouse at Unit 1 Meadow Road, in an industrial zone of the Bell Tower area close to Caversham Bridge.
The company has applied to sell alcohol on and off the premises from 9am to 5pm Monday to Saturday, and 9am to noon on Sundays.
This licensing application has been submitted to Reading Borough Council, with responses closing on Wednesday, February 8.
