THE LATEST international food outlet set to land in Reading has announced its launch date, complete with a Mardi Gras-style party and a mouth-watering competition.
American Fried Chicken restaurant Popeyes is set to open its newest outlet on Broad Street, following 11 branches opening in the UK.
The new restaurant is opening its doors to chicken-loving customers Thursday, February 23, the second of 20 stores set to launch in the UK in 2023.
It also welcomes Reading’s diners with the chance of winning free chicken, with the first 25 customers set to receive free chicken sandwiches and Popeye’s merch for its first three days.
The first two customers in the queue in the first three days will be awarded the grand prize of a year’s supply of chicken sandwiches.
The new 96-seat restaurant will also celebrate the launch with a Mardi Gras-style band, The Brass Funkeys, to bring the sound of New Orleans.
Tom Crowley, CEO at Popeyes UK, commented: “When we landed in the UK in November 2021, we asked people all over the country to ‘believe the hype’ attached to the huge cult following Popeyes has in the US.
“It’s safe to say they’ve done that, with overnight queues for every one of our openings last year. There’s no doubt that Popeyes has been enthusiastically received on UK shores.
“Reading is a thriving town, with roots embedded in good food, culture, and music– It’s great to be expanding our footprint once more and throwing our doors open to another vibrant UK community.”
Popeyes was founded in New Orleans in 1972, and has since expanded to serve Louisiana-style chicken in more than 3,800 restaurants worldwide.
The branch on Broad Street will open from noon on Thursday, February 23, and celebrates its launch from Thursday-Saturday, February 23-25.
The first two customers in the queue on each day will receive free chicken sandwiches for a year, and the first 25 on each day will receive one free chicken sandwich.
More information can be found via Popeyes’ website: popeyesuk.com/restaurants/Reading, or via their TikTok and Instagram pages
