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Home Featured

Council to give free brushes, toothpaste, and sessions as figures show tooth decay in children is rising

Jake Clothier by Jake Clothier
Thursday, December 11, 2025 8:01 am
in Featured, Health, Reading
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A new initiative will see thousands of children across the borough receive free toothpaste, toothbrushes and supervised brushing sessions. Picture: via Reading Borough Council

A new initiative will see thousands of children across the borough receive free toothpaste, toothbrushes and supervised brushing sessions. Picture: via Reading Borough Council

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THOUSANDS of children across the borough will receive free toothpaste, toothbrushes and daily supervised brushing sessions, Reading Borough Council has announced.

It comes as new data shows that tooth decay in children has risen since before the pandemic.

The council has announced the initiative to maintain dental hygiene in young people which will include 1,800 children receiving free hygiene products as well as sessions to help them keep their teeth clean.

A recent report from Healthwatch Reading has revealed several barriers to dental care, including limited awareness of dental services among parents and language barriers.

Now a free supervised toothbrushing programme, funded by the national government and Reading Borough Council’s Public Health Grant, will be implemented across 44 nurseries and schools from early next year in the most deprived areas of Reading.

The sessions will aim to build healthy toothbrushing habits and educate children aged 3-5 years in early years settings, four children centres and in special needs schools up to the age of 10, on how to look after their teeth.

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Children will brush their own teeth daily under teacher supervision, with each session taking around 5-10 minutes.

Each educational setting will receive training from Community Dental Services CIC (CDS), a social enterprise, which has over a decade’s worth of experience in community dental services and oral health improvement programmes.

They will also receive individual toothbrush racks and all cleaning materials and supplies at no cost.

Children will take part in interactive sessions using puppets, tooth models and stories, learning brushing techniques and tooth-friendly dietary habits.

Parents will also be able to attend information sessions on how to find a dentist, NHS dental entitlements and how to continue healthy brushing habits at home.

The programme includes specialist support for children with additional needs, including sensory-friendly toothbrushes and non-foaming toothpaste, with key information translated into multiple languages and easy-read formats. Nurseries and schools will also work towards ‘Healthy Smiles Plus’ accreditation, introducing tooth-friendly celebrations and snacks.

Lead Member for Public Health, Councillor Rachel Eden said:

“”Getting dental hygiene right from the earliest age is so important for children and we know parents and carers want help to get this right. This fantastic new programme, funded by the government and Reading council, will support our families in giving their children the best possible start to good oral health. With everything provided completely free – from toothbrushes to training – every child can have the chance to develop healthy habits.”

Jennifer Baitup, Strategic Oral Health Lead for CDS added: “Tooth decay is the leading cause of child hospital admissions in England, and is a serious health issue that can have a lasting impact on children’s oral and general health.

“It affects their confidence, wellbeing, and ability to take part in everyday activities such as attending nursery or school – yet it is entirely preventable.

“By introducing our Supervised Toothbrushing Programme in Reading, we are supporting children to build healthy habits and positive oral health skills that will benefit them for life.”

Reading Borough Council has also shared some of the key tips for maintining oral health in children from Community Dental Services.

Use a smear of toothpaste for children under 3 years old–and a small pea-size for children over 3 years old–of fluoride family toothpaste.

Use at least twice a day and especially last thing at night.

Spit, don’t rinse; it’s important to spit out excessive toothpaste but not rinse out with water or mouthwash as these will wash away the benefits the fluoride gives to the teeth.

Keep sugary snacks and drinks to mealtimes only.

Visiting a dentist when baby’s first tooth erupts, or before their first birthday, enabling the dental team to provide preventative information.

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