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Home Business

Berkshire business Westcoast secures supply deal with American conferencing firm

Jake Clothier by Jake Clothier
Thursday, November 2, 2023 7:06 am
in Business, Featured, Reading
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A BERKSHIRE-BASED supply specialist is celebrating after securing the tender to become the UK distributor for an American video conferencing manufacturer.

Westcoast, based in Theale, has signed off on a deal with Boom Collaboration to supply for their entire range.

The deals includes providing for their 4K conferencing cameras, video bars, personal devices, and audio speakers, which are distributed to more than 5,000 trade resellers.

Since its founding in 1983, Westcoast Limited has become a leading distributor providing desktop PC and notebook computers, as well as software, server solutions, netowrk products, spare parts, and peripherals.

Westcoast’s UC Business Manager, Sam Armstrong, said: “Boom Collaboration might be a relatively new conferencing name but the company has quickly built an impressive reputation and a very comprehensive product portfolio, which covers everything from personal workspaces to huddle rooms and large boardrooms.”

He added: “There’s lots of innovation too such as intelligent video bars, expandable wireless audio and even a user friendly multi-camera controller to facilitate live events.

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“Boom Collaboration can offer our resellers something different and it is a very welcome addition to our high calibre UC collaboration division across the UK and also France and Germany. We are confident this new partnership will be a big success.”

Fredrik Hörnkvist said: “Westcoast provides us with the perfect platform to officially launch the brand into the UK and open the door to sustained sales success – for all parties and most importantly their resellers.

“We want to offer something a little different both in terms of our products and how we do business.

“We are not another ‘me-too’ brand.”

Mr Hörnkvist continued: “Our vision is based on creating better meetings, simply.

“We offer future proof solutions with solid components and technology to stand the test of time– we cover all user and room size environments.

“Equally we want to show personality, fun and passion– we are young with lots of ambition to grow. Joining forces with a huge industry powerhouse like Westcoast will add further fuel to the fire and enable us to penetrate deep into the UK and wider international markets.

“This is a major step forward in our growth strategy– Boom is beginning to boom.”

More information about Westcoast Limited is available via: westcoast.co.uk

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