FAMILIES struggling with the cost-of-living crisis can go to Ellen, back for the Easter holidays thanks to Warburtons and Morrisons.
The two companies are teaming up to offer free toasted crumpets with butter and jam to anyone who goes into the supermarket’s cafe and asks for Ellen.
The offer runs until Sunday, April 14, amid research showing more than six million families notice an increase in their weekly shopping bill during school holidays with 82% – four in five – of these parents spend more on snacks to keep up with demand from their children
Almost half – 44% – of parents said one of their biggest challenges in the school holidays is keeping their child entertained. With this in mind, there is also an Ask For Ellen colouring competition.
Prizes include Morrisons vouchers and a Warbutons hamper.
Chris Strong, Morrisons Café buying manager, said: “We know our customers are grateful for the extra support that the Ask for Ellen initiative offers, and with the addition of a colouring and activity pack, we hope it can continue to help brighten their day.”
Jonathan Warburton, chairman of Warburtons, said the company was pleased to be providing support for those who might need it.
“During our Ask For Ellen initiative last year, we served a mammoth 300,000 portions of crumpets, and we are expecting to serve a further 100,000 free portions of crumpets to families up and down the country as part of the scheme this Easter holiday,” he said.
The initiative is named after Warburtons’ founder, Ellen Warburton.
In addition to the Ask For Ellen scheme, Morrisons continues to provide its Kids Eat Free promotion, available when adults buy a meal costing £4.50 or more.
The Ask For Ellen offer is available all day, while stock lasts at the Morrison’s store in Whitley.
https://my.morrisons.com/storefinder
