ONE OF Reading’s most iconic buildings is celebrating Christmas with a special campaign this Christmas.
The Blade, which houses a number of business offices, is supporting ReadiFood’s Reverse Advent Calendar Campaign.
Businesses and staff are taking part by donating items in aid of the food bank which distributes food parcels to Reading residents over the festive period.
The campaign sees participants donating a specified item each day, with all of the collected goods delivered to ReadiFood for Christmas.
Items such as tea, coffee, soup, biscuits, tinned meals and vegetable, cereals, rice, and pasta will all be provided to those who need support.
Nick Turner, Asset Manager at The Blade, comments: “It’s very important to us to work closely with our local community, and sadly, given the current climate, more and more people in Reading are in need of our local food bank.
“Our occupiers have quickly embraced the opportunity to get involved and support local people by collecting donations for these festive food parcels.
“I’m really proud of the team here who are co-ordinating donations on behalf of the business community at The Blade, and we look forward to being able to deliver everyone’s contributions to ReadiFood this month.”