THE ORACLE is set to receive six new household brands ahead of Christmas.
Pastry and noodle shops, lifestyle brands, and clothing stores are all about to join the shopping centre’s roster of fashion, food, and entertainment brands.
Artisan bakery Gail’s will be opening its first Reading store, bringing its collection of festive hampers and gift boxes just in time for Christmas.
It will be joined by Marugame Udon, a Japanese noodle and tempura bar which is expanding across the UK.
The store will see counter-service brought to the site of the former Pizza Hut, with customisable bowls of noodles and tempura.
Lifestyle brand Oliver Bonas is set to open its largest ever store in the Oracle with its new 3,600 sq ft branch.
Charles Tyrwhitt will bring tailored suits, shirts, bow ties, and formal wear to the shopping centre in October.
Lingerie and nightwear brand Boux Avenue will bring is in-house design collections to Reading, as well as its bra fitting experiences and dynamic fitting suites.
Giles Mount, leasing manager at Hammerson, said: “The signing of these new brands demonstrates the ‘flight to quality’ we are embracing across the Hammerson portfolio.
“With household brand names being more targeted in their expansion plans, selecting popular destinations in cities with strong growth.
“The Oracle is the premier destination in Reading, and we’re excited to be the first to bring these brands to the region.”
Andy Brigg, General Manager, The Oracle said: “We’re always looking at new ways to drive customer engagement.
“Particularly with new concepts and ‘firsts’, so a mixture of international restaurants, heritage and luxury lifestyle brands will enliven The Oracle and generate fresh excitement as we gear up for a busy Christmas.”
