Reading residents are the most interested in saving money and investing according to new research.
The town has made 5,118 monthly searches for terms related to savings and investment per 100,000 residents – the highest in the country.
Bristol residents rank second, with 4,887 monthly searches while Manchester ranks third and Bournemouth is fourth.
The research by Investing Reviews, an independent comparison review site that was set up to help people make smarter decisions about investing. analysed keyword data through Google Ads to discover the average monthly search volume for keywords related to savings and investments across the most populated places in the UK.
And the most popular term in Reading is ‘premium bonds’ with an average of 1,300 average monthly searches per month.
This is followed by ‘cryptocurrency’ with 720 average monthly searches and ‘credit card’ with 480 average monthly searches.
A spokesperson for Investing Reviews said: “It is vital, now more than ever, to be saving money where possible during this cost-of-living crisis.
“This data offers a fascinating insight into the locations that have the keenest savers and investors and it will be interesting to see if these numbers change over the coming months when prices continue to rise.”
