• Make a contribution
  • Get the Print Edition
  • Sign up for our daily newsletter
Monday, November 10, 2025
  • Login
Reading Today Online
  • HOME
  • YOUR AREA
    • All
    • Caversham
    • Central Reading
    • East Reading
    • Katesgrove
    • Reading
    • Southcote & Coley
    • Tilehurst & Norcot
    • Whitley

    Reading Festival organiser: Two headliners ‘already booked’ with a third ‘not far away’

    NEXT to open new store at Reading Gate Retail Park

    Calling all cat lovers from Reading to test new game

    FROM THE LEADER: Climate awareness campaign

    Closed town centre food court to be taken over by new restaurant

    Reading planning round-up: Designs for huge new community of 600 homes in Reading given go ahead

    Reading snubbed by Theale as residents vote overwhelmingly to remain within West Berkshire

    FROM THE VICE CHANCELLOR: A big part of university life is fundamentally about work

    Two teenagers charged in relation to Kings Road assault

  • COMMUNITY
  • READING FC
  • SPORT
    • All
    • Basketball
    • Football
    • Rugby

    Reading FC tipped to narrowly avoid League One relegation

    ‘He is outstanding’: Reading FC boss praises player after picking up first win

    Reading FC legend Brian McDermott starts new role

    Reading FC boss outlines plans for January transfer window

    ‘Were they boycotting the game?’: Podcaster questions low Reading FC attendances

    Former Reading FC star could have loan cancelled at Championship club

    Root pleased with ‘good evening’s work’ as Development defeat Royal Air Force

    ‘He would be the perfect signing’: Reading FC fan favourite training with club ahead of potential return

    Reading FC confirm signing of free agent on short-term deal

  • ENTERTAINMENT
    • ARTS
    • READING FESTIVAL
    • READING PRIDE
    • WOKINGHAM FESTIVAL
  • READING FESTIVAL
  • PRIDE OF READING
  • BUSINESS
  • MORE…
    • ADVERTISE
    • CONTACT US
No Result
View All Result
Reading Today Online
No Result
View All Result
Home Sport Football Reading FC

‘Put bluntly, something stinks’: Sell Before We Dai respond as Reading FC takeover collapses

Andy Preston by Andy Preston
Wednesday, September 18, 2024 9:35 am
in Featured, Reading FC, Sport
A A
SBWD

SBWD

Share on FacebookShare on Twitter

Protest group Sell Before We Dai has responded to reports that Rob Couhig’s proposed takeover at Reading Football Club has collapsed.

It has been in the works for several weeks that the former Wycombe Wanderers chairman was in pole position to buy the club from Dai Yongge with a finalisation of the deal imminent.

However, it now appears that talks have broken down with Dai Yongge and former CEO Nigel Howe, who is in charge of overseeing the deal.

Sell Before We Dai said: “Gutted. We want to thank @RCouhig for his efforts to buy @ReadingFC. We believe he was acting in good faith. We now need to face the possibility that Dai Yongge and Dai Xiu Li are not.

“Put bluntly, something stinks.

“While we now wish he hadn’t got our hopes up like he did, Rob Couhig was clearly convinced the deal was done.

Related posts

Reading FC tipped to narrowly avoid League One relegation

‘He is outstanding’: Reading FC boss praises player after picking up first win

Reading FC legend Brian McDermott starts new role

Reading FC boss outlines plans for January transfer window

“The EFL had approved the deal and having consulted with an independent M&A expert, all the publicly available information showed the deal was structured in a way that was very favourable to Couhig taking over.

“So what happened? This has to be more than “Dai being tricky”, there must be something more fundamentally wrong with the deal.”

The club has yet to formally comment on the situation.

Keep up to date by signing up for our daily newsletter

We don’t spam we only send our newsletter to people who have requested it.

Check your inbox or spam folder to confirm your subscription.

Tags: Reading FC
Previous Post

Duck Race returns, raising thousands for Rotary Club charity fund

Next Post

Reading FC exploring ‘alternative options’ after talks between Dai Yongge and Rob Couhig break down

FOLLOW US

POPULAR STORIES

  • Former Reading FC boss Ruben Selles returns to management with new job

    0 shares
    Share 0 Tweet 0
  • Four potential options as new Reading FC manager after Hunt sacking

    0 shares
    Share 0 Tweet 0
  • ‘We should have signed him’: Former Reading FC loanee hits hat-trick for new club

    0 shares
    Share 0 Tweet 0
  • ‘He would be the perfect signing’: Reading FC fan favourite training with club ahead of potential return

    0 shares
    Share 0 Tweet 0
  • ‘Absolutely embarrassing’: New Reading FC boss starts with shocking FA Cup defeat to non-league Carlisle

    0 shares
    Share 0 Tweet 0

RDG.Today – which is a Social Enterprise – provides Reading Borough with free, independent news coverage.

If you are able, please support our work

Click Here to Support RDG.Today

ABOUT US

Reading Today is dedicated to providing news online across the whole of the Borough of Reading. It is a Social Enterprise, existing to support the various communities in Reading Borough.

CONTACT US

news@wokinghampaper.co.uk

Reading Today Logo

Keep up to date with our daily newsletter

We don’t spam we only send our newsletter to people that have subscribed

Check your inbox or spam folder to confirm your subscription.

The Wokingham Paper Ltd publications are regulated by IPSO – the Independent Press Standards Organisation.
If you have a complaint about a  The Wokingham Paper Ltd  publication in print or online, you should, in the first instance, contact the publication concerned, email: editor@wokingham.today, or telephone: 0118 327 2662. If it is not resolved to your satisfaction, you should contact IPSO by telephone: 0300 123 2220, or visit its website: www.ipso.co.uk. Members of the public are welcome to contact IPSO at any time if they are not sure how to proceed, or need advice on how to frame a complaint.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • HOME
  • MY AREA
    • Central Reading
    • East Reading
    • Bracknell
    • Calcot
    • Caversham
    • Crowthorne
    • Earley
  • COMMUNITY
  • SPORT
    • Reading FC
    • Football
    • Rugby
    • Basketball
  • ENTERTAINMENT
    • ARTS
    • READING PRIDE
    • WOKINGHAM FESTIVAL
  • READING FESTIVAL
  • PRIDE OF READING
  • OBITUARIES
  • BUSINESS
  • ADVERTISE
  • CONTACT US
  • SUPPORT US
  • SIGN UP FOR OUR NEWSLETTER
  • WHERE TO GET THE PRINT EDITION

© 2021 - The Wokingham Paper Ltd - All Right Reserved.