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Home Featured

PRIDE OF READING AWARDS: 160-year-old ‘musical institution’ hits all the right notes

Guest Contributor by Guest Contributor
Thursday, June 20, 2024 10:18 am
in Featured, Pride of Reading
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Hickies team

Hickies team

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Business in Action, William Elphick and team at Hickies Music Shop, sponsor Boyes Turner

A family run “Reading musical institution” celebrating its 160th anniversary has been nominated for its commitment to music for all.

William Elphick and the 11-strong team at Hickies Music Ltd have been put forward for Business in Action and Independent Retailer of the Year.

William’s family bought Hickies in 1913 and the business works with the Arts Council and the national organisation ‘Music for All’ to give young people the opportunity to play instruments and to make musical instruments affordable for everyone, said the nominator.

“Hickies have also supported many schools over the years with instrument repairs… supplied lessons and scholarships to pupils who couldn’t afford it,” they added.

One of the schools they have supported over the last 15 years is Denefield School. Hickies have also worked with Berkshire Maestros to supply instruments and have sponsored the Reading Symphony Orchestra “to help young people with affordable instruments and lessons,” said the nominator.

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The business also supplies hands-on instruments for the Noisy Kids events at the Hexagon and have recently partnered with Connect Reading to set up a music competition for Reading youth aged 12 to 16 with a £500 voucher prize.

“Hickies have been intrinsic in creating a music scene for Reading locals,” added the nominator.

It is the third oldest music shop in the UK and “has been bringing the gift of music to the local area for 160 years.

“William Elphick’s legacy is to ensure that every child and young person in the area is able to play an instrument by offering truly affordable options,” the nominator added.

Business in Action sponsored by Boyes Turner highlights companies, large or small, showing a commitment to working with the community. There are two awards for firms with under 50 and over 50 employees.

Independent Retailer of the Year is sponsored by Reading Today and recognises and awards independent retailers in Reading who are at the heart of their community providing exceptional customer service and promoting the essential work of small businesses within our town.

Know a business committed to its community or an independent retailer that goes above and beyond? Go to porawards.co.uk

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