THE old adage time is money has been put to the test with a new Chattabox Index.
It aims to find out who thinks it’s good to talk when getting down to business.
Set up by cloud-based business phone system CircleLoop, the index analyses the length of phone calls its customers made, to determine who stays on the line for longest.
While Watford wins the title of chattiest town overall for business calls, Reading came in 29th.
However, this doesn’t tell the whole story.
Businesses in Watford have an average call duration of 108 seconds, or one minutes and 48 seconds.
Reading is just behind this, at 102 seconds, or one minute and 42 seconds.
What puts Watford ahead is that 21% of all calls made in the area where business-related, compared to Reading’s 5.7%.
The Chatterbox Matrix also finds that Swindon businesses spend the longest amount of time chatting over the phone despite fewer calls being made, talking for two-and-a-half minutes (150 seconds) on average.
Damian Hanson, co-founder and director of CircleLoop, said: “It was really interesting putting The Chatterbox Matrix together.
“The pandemic’s disruption of day-to-day business highlighted the importance of ‘anywhere, any time’ communication.
“As we emerge from that disruption, our data shows that UK businesses have really embraced cloud-based communications in a way that, pre-covid, would have been unprecedented.”
He added: “I think the call volume data is particularly interesting. Seeing that a fifth of all calls in Watford are made by businesses is significant and a really positive sign that businesses big and small are bouncing back after a very challenging few years.
“At CircleLoop we want to support chatty businesses doing what they do best and celebrate it right alongside them.”
CircleLoop’s Chatterbox Matrix analysed data from approximately 4,000 businesses across the UK over the last six months.
For more details, log on to: https://www.circleloop.com/chatterbox-matrix
