• Make a contribution
  • Get the Print Edition
  • Sign up for our daily newsletter
Monday, January 19, 2026
  • Login
Reading Today Online
  • HOME
  • YOUR AREA
    • All
    • Caversham
    • Central Reading
    • East Reading
    • Katesgrove
    • Reading
    • Southcote & Coley
    • Tilehurst & Norcot
    • Whitley

    Police hunt witness after woman injured in shocking underpass incident in Reading

    Trampoline park in Reading offers £3 sessions to support Barnardo’s on Blue Monday

    More than £1,000 raised at Reading charity church service for Jamaica hurricane relief

    Whitley convenience store can keep on selling alcohol until midnight

    Former beautician launches oven cleaning business in Caversham

    Westminster Diary – MP Matt Rodda: An exciting start to 2026 for Reading

    Reason revealed why TGI Fridays restaurants in Reading have closed down

    Man jailed for running ‘sophisticated’ cannabis grow at property in Reading

    Latest on what is happening at Reading Prison site two years on from purchase

  • COMMUNITY
  • CRIME
  • READING FC
  • SPORT
    • All
    • Basketball
    • Football
    • Rugby

    Former player returns with hat-trick to defeat Reading FC

    Oxford United set to launch improved bid for Reading FC’s Charlie Savage after first offer rejected

    ‘It’s pathetic’: Reading FC fans react as rivals launch bid for Charlie Savage

    Reading FC midfielder ruled out for rest of the season after injury setback

    Reading FC hit setback as deal for experienced defender breaks down

    ‘We need to learn how to get it done’: Reynolds reflects on defeat for Rams RFC

    Reading FC confirm signing of Championship striker

    Reading FC set to sign Championship striker on loan deal

    Reading FC close in on signing Championship defender

  • ENTERTAINMENT
    • ARTS
    • READING FESTIVAL
    • READING PRIDE
    • WOKINGHAM FESTIVAL
  • READING FESTIVAL
  • BUSINESS
  • MORE…
    • ADVERTISE
    • CONTACT US
No Result
View All Result
Reading Today Online
No Result
View All Result
Home Opinion

FROM THE LEADER: Exploring ways to make traffic flow more easily

Guest Contributor by Guest Contributor
Thursday, June 15, 2023 7:33 am
in Opinion
A A
Traffic jams on A4 London Road Picture: Phil Creighton

Traffic jams on A4 London Road Picture: Phil Creighton

Share on FacebookShare on Twitter

By Cllr Jason Brock

Next week the Council will publish its latest draft Local Transport Plan (LTP), which sets out a vision for transport in Reading for the period up to 2040.

As far as lengthy strategic Council documents go (and I’ve seen a few), it’s an important one. In it is a range of possible schemes and initiatives to combat the congestion and poor air quality which blight parts of our town.

Much of it is subject to funding of course, but without giving too much away, you won’t be surprised to know the focus is on promoting sustainable transport options as a realistic alternative to the private car. It also explains how these schemes, if delivered, can help us create a healthier and more equal town.

More on the detail next week, but I wanted to set the record straight in advance on the contentious issue of congestion charges. You may have seen the subject trailed in media in recent weeks in the run-up to the LTP publication.

Let me be very clear: a congestion charge, which we’re all familiar with from London, isn’t an option on the table for Reading, because we do not believe that would work for our town. Or, to put it another way, there is no proposal to charge Reading residents or Reading businesses for entering a cordon, whether that be inside the IDR or anywhere else.

Related posts

FROM THE LEADER: Yes, having your say really can make a difference

FROM THE LEADER: First Stop is the first place for first aid on Reading’s nights out

FROM THE LEADER: Dating back eight centuries, the Royal Berkshire Archives are a treasure trove of our past

Car overturned at Cow Lane roundabout

What we do want to explore, however, is how we might deter the many thousands of daily vehicles, including heavy lorries, who have no origin, no destination, and no purpose in Reading. Put bluntly, these vehicles continue to use the town as a rat run, polluting our air and damaging the health and well-being of our residents.

There is little doubt the town can be a victim of its success. Reading is a major economic, employment, and leisure destination, both in the Thames Valley and across the wider region.

People travel from neighbouring boroughs, and much further afield, to work here, to shop here, and to enjoy our night-time economy. As a Council, we believe it is essential that Reading remains a place people choose to visit, and we do not intend to do anything to jeopardise that.

Yet Reading’s location, a big part of our success, also causes issues. On our doorstep is the M4 and other major highways, which means we are a tempting route for through traffic, particularly travelling south to north or the reverse. That includes lorries travelling to and from major south coast ports.

While people travelling to visit Reading for work or leisure purposes contribute to our local economy, the only thing vehicles passing through Reading without stopping contribute to is congestion and poor air quality. It is Reading residents who have to breathe that polluted air and compete for limited road space with these drivers.

In that respect, while the soon-to-be-published LTP talks about the possibility of ‘potential demand management measures such as congestion charging’, what we are really talking about here are exploring options to dissuade drivers using Reading as a short cut. It is also important to note that any possible future scheme of this kind would of be subject to funding and several layers of public consultation, as indeed the LTP itself will be after it is published.

Not too many years ago, and pre-pandemic when congestion levels were slightly higher, it was projected that around one in three vehicle trips made in peak periods could avoid using the IDR as a through route if better orbital routes were provided. Those figures are out of date now, with working patterns shifting post-pandemic. New surveys are needed, but you can guarantee a significant proportion of cars and lorries on our roads still have absolutely no business in Reading.

Reading’s new LTP contains a great deal more than just demand management measures. It is made up of a package of public transport enhancements providing attractive, reliable and affordable alternatives to the private car; priority measures – both bus and rail – on key corridors linked to hubs on the edge of town; developing a network of segregated cycle routes and enhanced pedestrian facilities to encourage more walking and cycling; more efficient management of the road network; and improving cross river travel options to mitigate the impacts of the limited existing crossings. The combination of these interventions will all contribute towards increasing levels of sustainable travel and creating a healthier and happier town.

We know that the coming years will bring thousands of new homes, both inside and outside the Borough boundary, adding to the number of journeys taken on a Reading’s limited road network that is already at capacity.

Our town’s challenge remains successfully absorbing the growth in housing, jobs and commuting in the future whilst protecting the wellbeing and health of local residents. What we are not prepared to do is sit idly by while Reading chokes on vehicles using our streets as a rat run.

Cllr Jason Brock is the leader of Reading Borough Council and ward member for Southcote

Keep up to date by signing up for our daily newsletter

We don’t spam we only send our newsletter to people who have requested it.

Check your inbox or spam folder to confirm your subscription.

Tags: From the leaderreading trafficTraffic
Previous Post

Cricket honours board: Finchampstead bowler Thilo takes five wickets, Parsons smacks double century for Eversley

Next Post

‘We’ve got two grandchildren so we won’t go in there anymore’ Residents voice concerns over shop thefts

FOLLOW US

POPULAR STORIES

  • Former Reading FC boss becomes favourite to take over at EFL club

    0 shares
    Share 0 Tweet 0
  • Police close suspected brothel in Reading town centre

    0 shares
    Share 0 Tweet 0
  • Reading FC emerge as contenders to sign striker in January transfer window

    0 shares
    Share 0 Tweet 0
  • ‘It’s an extreme step’: Football finance expert analyses Nigel Howe’s winding up petition against Reading FC

    0 shares
    Share 0 Tweet 0
  • Former Reading FC young star recalled from loan at League One club

    0 shares
    Share 0 Tweet 0

RDG.Today – which is a Social Enterprise – provides Reading Borough with free, independent news coverage.

If you are able, please support our work

Click Here to Support RDG.Today

ABOUT US

Reading Today is dedicated to providing news online across the whole of the Borough of Reading. It is a Social Enterprise, existing to support the various communities in Reading Borough.

CONTACT US

news@wokinghampaper.co.uk

Reading Today Logo

Keep up to date with our daily newsletter

We don’t spam we only send our newsletter to people that have subscribed

Check your inbox or spam folder to confirm your subscription.

The Wokingham Paper Ltd publications are regulated by IPSO – the Independent Press Standards Organisation.
If you have a complaint about a  The Wokingham Paper Ltd  publication in print or online, you should, in the first instance, contact the publication concerned, email: editor@wokingham.today, or telephone: 0118 327 2662. If it is not resolved to your satisfaction, you should contact IPSO by telephone: 0300 123 2220, or visit its website: www.ipso.co.uk. Members of the public are welcome to contact IPSO at any time if they are not sure how to proceed, or need advice on how to frame a complaint.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • HOME
  • MY AREA
    • Central Reading
    • East Reading
    • Bracknell
    • Calcot
    • Caversham
    • Crowthorne
    • Earley
  • CRIME
  • COMMUNITY
  • SPORT
    • Reading FC
    • Football
    • Rugby
    • Basketball
  • ENTERTAINMENT
    • ARTS
    • READING PRIDE
    • WOKINGHAM FESTIVAL
  • READING FESTIVAL
  • OBITUARIES
  • BUSINESS
  • ADVERTISE
  • CONTACT US
  • SUPPORT US
  • SIGN UP FOR OUR NEWSLETTER
  • WHERE TO GET THE PRINT EDITION

© 2021 - The Wokingham Paper Ltd - All Right Reserved.