IT’S the time to eat, drink and be merry … as long as you’re not the designated driver, in which case you should just eat and be merry.
To help, a pub chain is joining up with Coca-Cola to launch a hero driver campaign during the Christmas party season.
It runs in every Green King pub, including The Outlook in King’s Road and the Rose and Thistle in Argyle Road, The Wee Waif in Charvil and the Two Poplars in Wokingham.
The campaign was originally a buy-one-get-one-free offer but this year there are prizes of up to £500 of shopping vouchers, alongside a guaranteed prize of a free bottle of Coca-Cola, Diet Coke or Coca-Cola Zero Sugar.
Everyone taking part is guaranteed to get a voucher for a free 330ml bottle of Coke and will also be in with a chance of winning additional prizes from there. Other prizes include £100 Red Letter Days vouchers and £25 Greene King gift cards.
A customer buys a Coca-Cola drink from any Greene King pub, scan a QR code on posters in the venue, and the logo on their bottle, can or glass. They will then receive a voucher and find out if they have won.
Ashleigh Egan, trade marketing controller at Greene King, said: “Celebrating Christmas at the pub with friends and family is sadly something that many of us did not have the chance to do in 2020, and reuniting at the pub for Christmas this year is going to be incredibly special.
“That’s why we’re investing more than ever in Coca-Cola’s Hero the Driver campaign to champion the designated drivers from each Christmas party and family group who are choosing not to drink alcohol so they can safely drive people home at the end of the night.”
