• Make a contribution
  • Get the Print Edition
  • Sign up for our daily newsletter
Saturday, August 2, 2025
  • Login
Reading Today Online
  • HOME
  • YOUR AREA
    • All
    • Caversham
    • Central Reading
    • East Reading
    • Katesgrove
    • Reading
    • Southcote & Coley
    • Tilehurst & Norcot
    • Whitley

    Thousands receive compensation from Thames Water after major water loss incidents

    Council opens consultation on new powers to tackle anti-social behaviour, including e-scooters and dog fouling

    Guide Dogs Family Fun Day is back in September

    New homeware store opens at Broad Street Mall

    Woman sexually assaulted by man who tried to rape her in Reading as police appeal for witnesses

    Reading BID celebrates latest Summer Donation Drive

    Station Hill welcomes students once again, aiming to inspire next generation of developers

    Volvo offering grant on electric vehicles to encourage take-up of EVs

    Royal Berks relocation project gets govt funding

  • COMMUNITY
  • READING FC
  • SPORT
    • All
    • Basketball
    • Football
    • Rugby

    Ascot Racecourse to host Dubai Duty Free Shergar Cup

    Reading FC CEO: ‘We will make at least four more new signings’

    Knibbs completes Reading FC exit to join Championship side

    Reading FC CEO opens up on Harvey Knibbs transfer situation

    Reading FC confirm new signing at Purple Turtle event as player joins from Championship club

    Former Reading FC star Rod Thornhill passes away

    Noel Hunt confirms appointment of new Reading FC club captain

    Reading FC: Hunt hopes to add ‘four or five’ new signings before transfer window shuts

    Noel Hunt provides update as Knibbs’ transfer from Reading to Charlton hits stumbling block

  • ENTERTAINMENT
    • ARTS
    • READING FESTIVAL
    • READING PRIDE
    • WOKINGHAM FESTIVAL
  • PRIDE OF READING
  • OBITUARIES
  • JOBS
  • ADVERTISE
  • CONTACT US
No Result
View All Result
Reading Today Online
No Result
View All Result
Home Business

Conservation charity WWF chooses Content Guru to support digital transformation

Phil Creighton by Phil Creighton
Friday, June 30, 2023 7:01 am
in Business
A A
The new Content Guru auditorium

The new Content Guru auditorium

Share on FacebookShare on Twitter

A CONSERVATION organisation that works across the world is teaming up with a Bracknell-based business for a digital transformation.

WWF has contracted next-generation customer experience technology firm Content Guru for the partnership, which will see it expand its customer-facing contact centre.

Utilising Content Guru’s Storm cloud platform, it will work across voice, email, SMS, and social media channels to reach supporters with just a single interface. This, Content Guru says, will create a unified supporter journey and an improved experience for customer service specialists.

It includes contact details, past donations and interaction history of the supporter, as well as the latest information about current WWF campaigns and donation opportunities. And its PCI-secure system ensures that all donations taken over the telephone will be safe and compliant with all legislation.

Sean Taylor, CEO of Content Guru, commented: “Protecting the environment is a cause that’s particularly close to my heart, so I’m delighted and honoured WWF has chosen to work with Content Guru and name its main UK auditorium after us.

Related posts

47-year-old woman arrested after two pedestrians die in road traffic collision in Caversham

Boy, 15, left with broken jaw after being attacked by three teenagers in Reading

Police release CCTV of man in relation to assault in Reading

Man and woman jailed for GBH, fraud and robbery in Reading, including assault on a man in his 80s

“We very much look forward to hosting customer, partner and ESG events there. Our clients and partners all know how engaged we have always been with environmental, sustainability and social causes, and this new initiative is a pleasing part of that decades-long commitment.”

He continued: “At a business level, Content Guru’s storm solution will enable WWF to connect with new and existing supporters seamlessly through every channel of communication, boosting engagement and facilitating donations.

“Like all charities WWF is under huge pressure to achieve efficiencies and storm allows it to coordinate its communications and put data at the fingertips of its service agents. We are really excited about this new WWF partnership.”

And Ben Adaway, Head of Supporter Operations at WWF, said the charity was excited to be working Content Guru.

“With their support, we aim to make the experience for our supporters and donors as seamless and smooth as possible, as without them we would be unable to carry out the vital conservation work that we perform,” he said.

The partnership doesn’t just extend to use of the storm system: WWF will be naming its main UK headquarters theatre, at the Living Planet Centre in Woking, the Content Guru Auditorium.

Keep up to date by signing up for our daily newsletter

We don’t spam we only send our newsletter to people who have requested it.

Check your inbox or spam folder to confirm your subscription.

Tags: berkshireContent Gurulocal newsrdgrdgukRdguk borough newsreadingreading berkshireReading Busesreading newsreading uk
Previous Post

Tiff Stevenson headlines South St comedy club

Next Post

Hear the band Iggy Pop says is his new favourite, thanks to the RaW Sounds Today playlist, championing tracks with links to Reading and Wokingham

FOLLOW US

POPULAR STORIES

  • Reading FC star Knibbs set to make Championship move as fee is agreed

    0 shares
    Share 0 Tweet 0
  • Reading FC compete with League One clubs to sign striker

    0 shares
    Share 0 Tweet 0
  • Reading FC star has transfer to Charlton Athletic delayed

    0 shares
    Share 0 Tweet 0
  • Former Reading FC striker Andy Carroll joins new club in England after leaving France

    0 shares
    Share 0 Tweet 0
  • Ross County set value for Reading FC transfer target

    0 shares
    Share 0 Tweet 0

RDG.Today – which is a Social Enterprise – provides Reading Borough with free, independent news coverage.

If you are able, please support our work

Click Here to Support RDG.Today

ABOUT US

Reading Today is dedicated to providing news online across the whole of the Borough of Reading. It is a Social Enterprise, existing to support the various communities in Reading Borough.

CONTACT US

news@wokinghampaper.co.uk

Reading Today Logo

Keep up to date with our daily newsletter

We don’t spam we only send our newsletter to people that have subscribed

Check your inbox or spam folder to confirm your subscription.

The Wokingham Paper Ltd publications are regulated by IPSO – the Independent Press Standards Organisation.
If you have a complaint about a  The Wokingham Paper Ltd  publication in print or online, you should, in the first instance, contact the publication concerned, email: editor@wokingham.today, or telephone: 0118 327 2662. If it is not resolved to your satisfaction, you should contact IPSO by telephone: 0300 123 2220, or visit its website: www.ipso.co.uk. Members of the public are welcome to contact IPSO at any time if they are not sure how to proceed, or need advice on how to frame a complaint.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • HOME
  • MY AREA
    • Central Reading
    • East Reading
    • Bracknell
    • Calcot
    • Caversham
    • Crowthorne
    • Earley
  • COMMUNITY
  • SPORT
    • Reading FC
    • Football
    • Rugby
    • Basketball
  • ENTERTAINMENT
    • ARTS
    • READING FESTIVAL
    • READING PRIDE
    • WOKINGHAM FESTIVAL
  • PRIDE OF READING
  • OBITUARIES
  • JOBS
  • ADVERTISE
  • CONTACT US
  • SUPPORT US
  • SIGN UP FOR OUR NEWSLETTER
  • WHERE TO GET THE PRINT EDITION

© 2021 - The Wokingham Paper Ltd - All Right Reserved.