Berkshire Bees Ice Hockey hoping to attract local fans following their name change to include the county of Berkshire.
Previously the Bracknell Bees, they moved to play at the Slough Ice Arena in 2020 after the John Nike Leisuresport Complex was shut down.
The NIHL National League Club will still be playing in Slough, but Berkshire Bees director Graeme Bower has said that the name change was decided with the supporters in mind.
He said “”We have spent two years analysing where we get our fans from and increasingly we got more people from the Slough and the surrounding area.
“But we got plenty of people from Bracknell, Windsor, Maidenhead, Wokingham and we seem to be stretching further into Berkshire than we were when we were in Bracknell. We want to represent the whole of the county.”