A NEW campaign is launching aimed at cutting down on food waste and helping people who need to access food banks.
Stop Food Waste Day takes place on Wednesday April 27, with a goal of reducing the 9.52 million tonnes of food thrown away each year.
BankTheFood is behind the #WasteNot initiative, which asks shoppers to donate an item from their weekly shop to a food bank.
One of the aims is to reduce the amount of baked beans and pasta they receive, instead stocking up on other essentials such as toilet roll.
An app can be downloaded which will alert shoppers as they arrive at supermarkets. The message will let them know what items their nearest food bank needs. They can then add it to their trolley and donate as they leave.
Sally Gunnell OBE supports the app: “The app a simple but clever way to make sure that generous food bank donations are targeted to provide the most effective support.”
And Emma Spring, BanktheFood co-founder, explains: “It’s such a simple way to genuinely help the people around you who are struggling and who need help now more than ever.”
For more details, search for Bank The Food on social media or download the app from the Android or Apple app stores.
