Slater Menswear is moving ahead with its project to occupy the former Sports Direct store at 90-93 Broad Street.
Work currently taking place inside the unit involves installing new stud walls, toilets, a kitchen, air conditioning, and railings to hold stock.
The company has applied to Reading Borough Council for advertising consent for its trademark white lettering and black branding to be added to the shopfront.
It also wants to add a projecting sign so shoppers can see its logo when walking along Broad Street.
The application can be seen by logging on to Reading Borough Council’s planning website, searching for reference 240478.
Sports Direct moved into the former Woolworth store that was then used by Clas Olson.