THE CEREMONIAL head of the University of Reading has been appointed to two UK Government advisory roles on trade and youth policy.
The Chancellor of the University, Paul Lindley OBE, has joined the UK Government’s Board of Trade, and will now work alongside senior ministers and business leaders to promote British enterprise and global trade opportunities.
His expertise in scaling UK businesses internationally will support UK exporters, particularly small and medium enterprises (SMEs), to explore new markets and drive economic growth.
Mr Lindley has also been appointed to the Department for Culture, Media and Sport’s (DCMS) Expert Advisory Group to the National Youth Strategy.
In this role, he will work to ensure young people’s voices are heard in policy-making and contribute to shaping a long-term vision for youth services and development in England.
The Chancellor further outlined his vision for UK trade and exploring the role of smaller businesses in an article published in business City AM on Friday, March 14.
It follows his work as a social entrepreneur, children’s welfare campaigner, and founder of Ella’s Kitchen.
Mr Lindley said: “As a nation, we need to think long-term about the opportunities we create, for businesses, for children, and for the next generation of entrepreneurs.
“As a trading nation with world-class entrepreneurs and innovators, the UK’s smaller businesses have enormous potential to scale globally.
“Just as importantly, we must ensure young people have the right support and environments to thrive.
“I’m delighted to be taking on these two roles, helping advise on government work to support businesses and young people to succeed.”
He explained: “The UK has always been a trading nation, and there is no reason why that should change now.
“With the right mix of ambition, preparation, and adaptability, our SMEs can not only weather economic uncertainty but thrive in global markets.
“Entrepreneurs must embrace flexibility, understand their markets, and leverage the enduring strength of ‘Brand Britain’ to succeed internationally.”
Professor Robert Van de Noort, Vice-Chancellor of the University of Reading, said: “Paul’s leadership reflects the University of Reading’s commitment to driving innovation, global influence, and social impact.”
“His expertise in business and youth policy places him at the heart of important national conversations, ensuring that the University of Reading’s community continues to play a key role in shaping our future.”
