THREE new sponsors have been announced for this year’s Pride of Reading and the focus is on celebrating frontline heroes.
The annual awards celebrate achievements of ordinary people and organisations across the greater Reading area and are hosted by television celebrity Chris Tarrant.
Reading-based Jacobs Jewellers will present a Special Recognition Award which will be revealed on the day.
Company partner Adam Jacobs: “We’re thrilled to be supporting the 2021 Pride of Reading Awards. Having been established in Reading for almost 75 years, it’s a real honour to sponsor the Special Recognition Award, a category that’s incredibly meaningful to our community – maybe even Pride of Reading’s jewel in the crown”.
Solicitors Boyes Turner will sponsor two Business in Actions awards, one for under 50 employees and one for more than 50.
A spokesperson for Boyes Turner said: “In an extraordinarily challenging year businesses across Reading stepped up during the Covid-19 crisis to support their communities. The Business in Action category, which Boyes Turner is sponsoring, gives us a chance to recognise those efforts and say thank you to the businesses and people who make a difference to people’s lives.”
Berkeley Homes is to sponsor a photograph competition, with the theme to be announced shortly.
Sally Swift, who chairs the awards, said: “We are delighted to welcome Boyes Turner and Jacobs Jewellers to our sponsors. It shows that local companies want to thank our frontline heroes who have done so much for us during the pandemic.
“And we are so pleased to run another photograph competition with Berkeley Homes.”
The new sponsors join McDonalds, Reading Football Club, Macbeth Insurance, Broad Street Mall Reading Buses, The Oracle, M&G Real Estate, Qwerty, AB Walker, Green Park, IQVIA and Cream Design. Supporters include ITV, ITM.AV, Reading Borough Council, BBC Radio Berkshire, Berzerk Productions, Reading FC Conference and Events, Electric Hair, Starlet Dance School.
The awards will be held on Friday, December 3, at the Madejski Stadium.
Nominations will remain open until early October and the form to nominate can be found at www.porawards.co.uk
