IT’S BEEN a perk enjoyed by Waitrose shoppers for several years, but the store is stopping it later this month.
Shoppers with a MyWaitrose card who spent £10 or more have been able to pick up a free newspaper from tills.
But an email has gone out to MyWaitrose customers informing them that it will come to an end.
It says: “Nobody shops quite like you – so we’re updating myWaitrose to make it even more personal.
“As part of these changes, the myWaitrose newspaper offer will be ending on (Tuesday) 22 February 2022. But we’re replacing it with something new – look out for updates in the coming weeks.”
This follows on from the axing of a free cup of coffee for customers.
The founder of money-saving website Quotegoat.com warned that affected shoppers could vote with their feet, no longer visiting the supermarket which has branches in Caversham, Wokingham, Woodley, Tilehurst and Twyford. Its head office is in Bracknell.
“First, the free coffee was scrapped for loyal customers; next to be axed is the complimentary newspapers,” Michael Foote said.
“Waitrose customers won’t like this change, and I suspect this could be enough for loyalty cardholders to consider switching where they shop.”
He added: “With food prices rocketing up, the eye-watering sums for a weekly shop in Waitrose are likely to force shoppers to vote with their feet.
“To scrap one of their most loved benefits at this time without an explanation of what’s to replace it could be a harmful move for the supermarket.”
