THE DRINKS are on the house – and they’ll be given away in Reading town centre tomorrow.
And there’s no catch. And no booze.
The House of 0.0% is a new initiative that brings together alcohol-free versions of popular drinks, including Gordon’s, Guinness and Seedlip.
To celebrate, they will be visiting Broad Street between 10am and 6pm on Saturday, June 24, through to Monday, June 26.
This House always wins with what it says are great-tasting products that just happened to be alcohol-free.
Demand for alcohol-free alternatives is growing, with research showing 16% – one in seven – people are intrigued to try an alcohol-free alternative to their favourite alcoholic drink.
Taste and familiarity are among the top factors impacting consumer choice in the alcohol-free space, with a fifth of consumers opting for alcohol-free drinks due to the taste and a further fifth because of their familiarity with the brand.
The free sampling includes:
- Gordons 0.0% & Tonic
- Gordons Pink 0.0% & Tonic
- Gordons Pink & Lemonade 0.0%
- Tanqueray 0.0% & Tonic
- Seedlip Grove 42 & Clementine Tonic
- Guinness Draught 0.0%
A spokesperson said: “If you want to explore the House of 0.0% collection, head down to Broad Street, where you can taste a range of alcohol-free House of 0.0% products for FREE, but be quick, as samples are limited.”
Samples will only be available to over 18s.
